Zahra Salsabila
May 05, 2025
Celebrating 25 years in Indonesia’s beauty industry, Sensatia has announced a bold brand transformation to strengthen its commitment to sustainable practices while addressing consumer expectations for safe, environmentally and socially responsible skincare products.
Data from YCP Solidiance shows that consumers are now prioritizing product safety, with greater awareness of the ingredients in beauty products. Additionally, the rising trend of "skinimalism" among Gen Z reflects a shift in preference toward simpler yet effective skincare routines.
This brand transformation is part of Sensatia’s effort to remain relevant in an era of increasingly conscious and selective consumers. It includes a refreshed visual identity that is more modern and inclusive, along with a stronger emphasis on its three clean beauty pillars: Clean Ingredients, Clean Environment, and Clean Business.
"This transformation marks an important milestone in Sensatia’s journey as a local brand from Bali that has made its mark in both the domestic and international beauty industry. For 25 years, we’ve been dedicated to offering products that are not only effective but also made with transparency and integrity," said Michael Lorenti, CEO & Founder of Sensatia. "Now, we’re strengthening that commitment to meet the expectations of today’s smarter and more mindful consumers."
The new visual identity reflects a bolder, more inclusive spirit while staying true to the brand’s sustainable philosophy. The name has been simplified from Sensatia Botanicals to Sensatia, and the updated logo and packaging are designed to appeal to a wider, more diverse audience.
"For Sensatia, clean beauty is not just a trend—it’s a guiding principle behind every decision we make," Michael added. "This means using safe, natural, and proven ingredients, continuously working to reduce environmental impact, and conducting fair, transparent business practices."
As part of its commitment to a Clean Environment, Sensatia has implemented several initiatives. To date, the brand has recycled more than 65,000 bottles through its Recycle program. Over 60% of Sensatia’s team comes from Karangasem, Bali—where the brand was founded. At its Bali-based production facility, solar panels now supply around 70% of the energy used.
To uphold Clean Business practices, Sensatia runs a profit-sharing program that distributes a portion of the company’s profits to all employees—recognizing their contributions and promoting team well-being.
As part of the transformation, Sensatia will gradually update its retail stores across Indonesia with the new visual identity and concept, offering an enhanced shopping experience for customers.
The Sensatia store at Lippo Mall Nusantara Jakarta is among the first to debut the new look. Product packaging will also be updated gradually to reflect the spirit of this transformation.
In Bandung, Sensatia is available at two locations: Paris Van Java (PVJ) and Summarecon Mall Bandung. Popular products such as hand cream, lip balm, and body wash remain customer favorites for their ability to provide both protection and deep hydration for the skin.
Through this transformation, Sensatia hopes to continue inspiring consumers to choose beauty products that benefit not only their skin but also the environment and society.
