Angelina Agata
Nov 14, 2025
Squeeze Sundown, the signature partnership event by Squeeze, returned with its sixth edition, “Tropical Voyage”, marking the grand finale of Squeeze’s 2025 event series. This year, the celebration took place at Adriana Cocina & Bar, the rooftop Mexican bar at Samasta Lifestyle Village, and right above the Mövenpick Resort & Spa Jimbaran Bali, offering a vibrant and picturesque setting that perfectly embodied the spirit of the event. More than just a celebration, this edition served as a reflection of Squeeze’s 37-year journey — from its local roots to becoming an inspiring legacy.
Since its establishment in 1988, Squeeze has been known as an agribusiness company specializing in fruit-based products such as juices, purées, yogurts, instablends, and fruit chunks for the HORECA industry in Bali and across Indonesia. Through Tropical Voyage, Squeeze highlighted its story not only as a brand but also as a tribute to the people behind its growth.
Held at Adriana Cocina & Bar, Jimbaran, Squeeze Sundown Vol. 6 also featured a special appreciation session with the Regional Revenue Agency (BAPENDA) of Bali Province, recognizing Squeeze’s contribution to regional economic growth and the sustainability of the local agribusiness sector. Alse attended this event, Mr. Jan Kroeckel, the General Manager of Movenpick Resort & Spa Jimbaran Bali, Mr. Pande Wijaya, Director of Food & Beverage, and the Mr. Yoppie Lesmana, the General Manager of CV Prima Indonesia (Squeeze). They expressed their gratitude and said that this year, Squeeze want the spotlight to shine not on just on their side, but on their customers and partners — the true heroes who have been part of this journey.
The loyal HORECA clients have continued to trust, grow, and evolve with Squeeze. Their support allows Squeeze to empower local farmers and deliver the best of Indonesia’s tropical harvest. The event presented a seamless blend of entertainment and brand experience — from a professional mixologist bar takeover and DJ performances to an artistic installation symbolizing Squeeze’s tropical journey. The evening unfolded vibrantly at Adriana Cocina & Bar, where guests immersed themselves in an atmosphere of tropical elegance paired with Adriana’s signature Mexican flair. The venue’s lively energy, panoramic sunset view, and exquisite cocktails elevated the event into a night filled with connection, creativity, and celebration — perfectly capturing the spirit of Tropical Voyage.
This year’s event also received strong support from notable beverage industry partners, including PT. Mulia Dewata Gemilang (Tequila Ranchitos & Saccharum Spiced), PT. Pelita Maju Perkasa (Bols Vodka & Gibson Gin), Muda Mulia Sakti (Sparkling Wine Obikwa Cuvée Brut), and Voya Syrup, The Bar Times, and Bank OCBC. Each collaboration reflected a shared spirit of unity, innovation, and dedication to the continuous growth of Bali’s F&B and hospitality industries. For Squeeze, Tropical Voyage was not only a year-end celebration but also an expression of gratitude and optimism for the journey ahead. Every partnership and every glass served symbolized Squeeze’s ongoing mission — to remain an innovative and trusted national agribusiness company that empowers local farmers and delivers high-quality natural fruit products.
As the curtain closed on this memorable edition, Squeeze Sundown Vol. 6 stood as a reminder that behind every flavor and every moment, there lies a story worth celebrating.
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Adriana Cocina & Bar
Mövenpick Resort & Spa Jimbaran Bali
Jimbaran Bali, Jl. Wanagiri No.1, Jimbaran, Kec. Kuta Sel., Bali 80362
Phone : +62 361 4725 777
