Merry Wong
Jul 01, 2025
This year, Potato Head Beach Club turns 15. Since opening in 2010 on the Seminyak shoreline, it has evolved from a bold building made of 6,600 reclaimed teak shutters into something much bigger, a cultural village, a global destination, and a place where good times meet a deeper purpose.
Over the years, the Beach Club has welcomed a wild mix of legends and future icons—from Grace Jones, Snoop Dogg, and Mark Ronson to Peggy Gou, Overmono, and Palms Trax. It’s grown into one of Asia’s most respected cultural stages, where music, art, and community come together.
Some of the world’s biggest names have found space here to create. Disclosure recorded part of their album on-site, and the Suites have doubled as music studios for artists like Peggy Gou. Grace Jones and Erykah Badu’s legendary nights in Bali still give the team goosebumps. The launch of Sundown Circle rewrote what sunset sessions could be, turning golden hour into a ritual of sound.
Beyond its connection to music, the Beach Club's deeper legacy lies in community, innovation, and environmental regeneration. Today, Desa Potato Head includes two design-led hotels, a subterranean nightclub, a zero-waste restaurant, and plant-powered 'farmacy'. As of 2025, it has reduced its landfill waste to just 0.5%.
Looking ahead, Potato Head is entering a new chapter of circular innovation. Led by Chef Felix Schoener, its latest culinary program will turn food by-products into delicious new creations—with the goal of sourcing 25% of ingredients from what would once have gone to waste. A new menu, launching this month across food and drinks, brings that philosophy to life: responsibly sourced, full of flavour, and designed to reduce impact.
From June to August, the 15th anniversary will unfold through a season of events, beachside pop-ups, and cultural gatherings. Collaborators and friends from around the world will join in, bringing new ideas, limited-edition drops, and special moments with the community to mark the milestone, Potato Head style.
From June to August, the 15th anniversary will unfold through a season of events, beachside pop-ups, and cultural gatherings. Collaborators and friends from around the world will join in, bringing new ideas, limited-edition drops, and special moments with the community to mark the milestone, Potato Head style.
Fifteen years on, Potato Head remains one of the most influential hospitality concepts in the world. What began as an audacious beachfront vision has become a new kind of blueprint, where sustainability, creativity, and cultural exchange aren't just ideals, but everyday practice.
Spanning sunset rituals, sonic exploration, and immersive design, the Beach Club's 15th Anniversary celebration will be a manifesto in motion: global yet deeply local, euphoric yet intentional.
Potato Head Beach Club
Jl. Petitenget No.51B, Seminyak, Kec. Kuta Utara, Kabupaten Badung, Bali 80361
Phone : +62 361 6207 979
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