Have you ever smelled a certain fragrance and your mind returned to a certain moment, place, or feeling? Maybe it's the scent of the ocean that brings back memories of a fun vacation, or the smell of jasmine that evokes memories of a quiet relaxing moment in Bali?
This strong connection between smell and memory is deeply ingrained in the human mind. Since nine decades ago, research has explored the close relationship between fragrance and memory. Smell can instantly trigger an emotional response along with memory, and our emotional state. Scents are processed in the part of the brain that plays a role in memory formation. When we smell something, the brain immediately processes the scent with emotions and stored memories. Because scents can trigger activity in the part of the brain that regulates emotions, the scent of a place is often reminiscent of a flavor that once existed in the same place.
This deep connection between fragrance and memory inspired Stella Air Freshener, an air freshener brand from Godrej Consumer Products Indonesia to present its latest variant, Stella Balinese Jasmine Sensation, with a calming white floral fragrance, specially created to evoke memories of vacations to Bali that always leave a special impression.
When it comes to Bali, there are many unforgettable moments, not just the mesmerizing views of white sandy beaches, but also a sensory experience that involves fragrance. By blending the fresh and calming scent of jasmine with fruity green, ylang-ylang, rose, and balsamic. Infused with essential oils, Stella Balinese Jasmine Sensation brings a sense of soft comfort to every corner of the room, bringing back those wonderful moments of healing on the island.
Bali is not only Indonesia's favorite tourist destination but also a vacation spot that offers unforgettable experiences. Bali is rich in culture, natural scenery, and enticing tropical fragrances. Felix Sentana, Brand Head Stella, said, “Stella was inspired by the ambience of Bali, as we looked for ways to enhance the comfort of being in a place or living space and create an atmosphere that enhances relaxation. With #STELLAluWangi, Balinese Healing, Stella Balinese Jasmine Sensation offers more than just a refreshing floral fragrance. This fragrance is designed to evoke calming and pleasant memories of healing in Bali, or create new experiences full of relaxation and joy.”
Stella is committed to delivering personalized emotional experiences through every fragrance product it produces. The scent of jasmine has long been associated with calmness and serenity and is therefore widely used in aromatherapy, making it an ideal choice for those who want to enhance the cozy atmosphere at home. This is in line with the results of Stella's Consumer Research in 2024 which showed that approximately 60% of consumers stated that floral fragrances are their most preferred fragrance, including Jasmine and Lavender fragrances which are in the top 2 rankings.
The delicate jasmine fragrance in Stella Balinese Jasmine Sensation air freshener is rooted in the beauty and rich nature of the Island of the Gods. With every whiff, you will feel as if you are healing, strolling in a serene Balinese garden, enjoying a sunset by the sea, or frolicking by the beach while hearing the sound of the breeze.
Now, anyone can feel the feel of vacation every day with Stella Balinese Jasmine Sensation, which is suitable for use in many places, such as rooms at home or in the office, which can create a pleasant and fresh atmosphere at any time. Stella Balinese Jasmine Sensation currently comes in four options to suit your needs, namely 400ml and 200ml aerosols, 160ml refill matic, and Solid All in One, which you can get on Shopee or Tokopedia. Enjoy the magic of Balinese fragrance in every scent, and bring home your vacation memories.
For more information about Stella Balinese Jasmine Sensation visit: www.instagram.com/stella.freshener
