For the past 60 years, Sofitel has been embodying French art de vivre all over the world. 2024 marks the brand’s diamond jubilee celebrated through a series of exclusive events in Sofitel hotels: Rendez-vous at Sofitel Bali Nusa Dua Beach Resort on 26 June 2024 for an exceptional celebration.
2024, An Anniversary not To Be Missed
For 60 years (already), Sofitel has been promoting French art de vivre all over the world. A diamond jubilee marked by a series of 120 celebrations that will take place throughout the year, designed for the brand’s guests across the globe.
On 26 June 2024, Sofitel Bali Nusa Dua Beach Resort is celebrating and inviting 50 guests at their Jewel Box chapel for a unique evening. Platinum members, VIPs, media, and wedding professionals will expect a dazzling French elegance event with a touch of sparkle. The chapel's glittering interior will set the stage, collaborating with Kohaku Bali's crystallized desserts which will add a touch of exquisite sweetness during pre-cocktail. Guests will be captivated by a performance by a celloist and renowned jazz singer Eva Scolaro, followed by a dinner served by waitresses in sparkling attire for a more captivating and unforgettable night.
A Diamond Jubilee Celebrated in Style
And the brand goes even further: many surprises will be unveiled throughout the year to celebrate its 60th anniversary with style. Starting with two major announcements at the beginning of the year: a new brand film and a collaboration that sparkles. The objective: to reaffirm the brand’s pillars, from French Zest and committed luxury to an Hearfelt service culture and the deployment of the emblematic Cultural Link.
New ambassadors and a new brand film
In April 2024, Sofitel unveiled a brand-new campaign headlined by two new brand ambassadors: actors Gillian Anderson and Dali Benssalah. The campaign features a short film titled The Encounter, which takes place in the flagship hotel Sofitel Mexico City Reforma, the epitome of a brand platform that is constantly evolving.
A collaboration with Courbet, sustainable jeweler
At the same time, Sofitel unveiled its new collaboration with the first sustainable jeweler on Place Vendôme in Paris: Courbet, which has designed an exclusive jewelry line that sumptuously expresses the shared values of the two Maisons, symbolizing Sofitel’s diamond anniversary. The collection comprises 18 original creations that each embody the Sofitel Cultural Link. There are diamond pavé earrings, cord bracelets available in different colors, pendant necklaces, and rings adorned with ethically sourced diamonds.
60 Years of History, 60 Years of Passion, 60 Years of Authenticity
A pioneer of the French luxury hospitality, Sofitel has been spreading the French art de vivre around the world for 60 years. On June 26 1964, Sofitel opened its first hotel in Strasbourg, Alsace. A region that epitomizes all that France has to offer – gourmet cuisine, picturesque architecture and singular landscapes. Ten years later, the brand embarks on an international expansion trajectory, with one objective in mind: to deploy its know-how on every continent, highlighting
what makes each destination different. Sofitel has been the first French luxury hotel brand operating on every continent – Europe, North and South America, Oceania, Africa and Asia.
"We are thrilled and honored to celebrate Sofitel's 60th anniversary. We look forward to upholding the brand's legacy of elegance and exceptional experiences, while continuing to strive for excellence here at Sofitel Bali Nusa Dua Beach Resort.” Jean-Pierre Joncas General Manager
Sofitel Bali Nusa Dua Beach Resort was for its part inaugurated in 2013. A stunning beachfront resort seamlessly blends Balinese culture with French flair. Recognized as one of the best resorts in Indonesia, it recently received prestigious accolades, including Best MICE Hotel 2023 by World MICE Awards and a Top 4 Resort in Asia, Indonesia by Condé Nast raveler's Readers' Choice Awards 2023. Additionally, the resort boasts a 4-star rating by Forbes Travel Guide.
Sofitel Bali Nusa Dua Beach Resort
Lot N5 Itdc Tourism Complex, Nusa Dua, Nusa Dua, South Kuta, Badung Regency, Bali 80363
Phone : +62 361 8492 888
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