Sanur – Sarinah, a retail company under InJourney, officially opened its second retail store on the Island of the Gods, specifically at Bali Beach Hotel, The Heritage Collection, Sanur. This store opening marks a strategic step for Sarinah to expand its reach and solidify its position as a shopping destination that promotes the richness of Indonesian culture and handicrafts.
Bali Beach Hotel, The Heritage Collection is a historic 5-star hotel accommodation located in the heart of the Sanur Special Economic Zone (SEZ), Indonesia's first Health Tourism SEZ. This hotel is the first internationally-standardized hotel in Bali, initiated by Ir. Soekarno and inaugurated on November 1, 1966, as the only 10-story hotel in Bali, becoming a new icon in the tourism world.
The collaboration between Sarinah and PT Hotel Internasional Sanur Indonesia (a subsidiary of InJourney Hospitality) further strengthens the synergy among InJourney Group members in developing the tourism and creative economy sectors in Indonesia. The presence of the Sarinah Store in Sanur is expected to make a positive contribution to local economic growth and promote Bali as a unique shopping tourism destination.
"The opening of the Sarinah Store in Sanur is part of our expansion strategy to various regions in Indonesia, in addition to Jakarta. We see great potential in Sanur with the increasing number of both domestic and foreign tourists. Moreover, with the planned development of the Sanur Special Economic Zone, we expect the number of tourists to continue to increase. This presents a great opportunity for Sarinah to become the primary shopping destination for both domestic and foreign tourists in the Sanur area," said Fetty Kwartati, President Director of PT Sarinah.
The Sarinah Store Sanur comes with a unique concept, offering a memorable shopping experience for visitors. This store is not just a retail outlet but also a premier shopping destination in Sanur that reflects Sarinah's commitment to quality, culture, and inclusivity.
Fetty added, "The Sarinah Store is not just a place to shop, but also a space to celebrate the richness of our culture and the quality of local products. We are committed to continuing to support local brands and MSMEs and promoting Indonesian products to the international stage. By prioritizing excellent hospitality, we want to provide a pleasant and memorable shopping experience for every visitor."
Featuring 40 curated local brands, the Sarinah Store Sanur offers products that meet tourists' needs for quality and authentic items. Each product reflects the beauty of Indonesian culture, with product categories ranging from fashion, batik, jewelry, beauty, handicrafts, to home decor.
Christine Hutabarat, President Director of InJourney Hospitality, said, "The presence of the Sarinah Store at Bali Beach Hotel is a concrete example of the InJourney Group's commitment to enhancing Sanur's appeal as a health tourism landmark and becoming a magnet for visitors and tourists to visit the Sanur SEZ. The opening of the Sarinah store not only adds to the diversity of service options in the Sanur SEZ but also strengthens the position of Bali Beach Hotel as a 5-star accommodation integrated with tourism and health facilities that offer quality local products. We are optimistic that this collaboration of the InJourney Group will provide added value for visitors, a meaningful experience, and support the growth of the local economy, as well as have a positive impact on the surrounding community."
The Sarinah Store Sanur is open daily from 8:00 AM to 6:00 PM WITA. Visitors can find the Sarinah store on the ground floor of the Bali Beach Hotel, Sanur, Bali.
The Sarinah Store Sanur
Bali Beach Hotel - Sanur
Jl. Hang Tuah, Sanur Kaja, Denpasar Selatan, Kota Denpasar, Bali 80227
Phone : +62 361 2012 000
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