Merry Wong
Jun 13, 2025
In recent years, there has been a noticeable shift in family travel trends. Parents are no longer just looking for a comfortable place to stay—they are seeking xperiences that create lasting memories with their children. Responding to this shift, ARYADUTA officially launches its latest campaign: CERIA, short for Cerita Indah Keluarga or Beautiful Family Stories. This initiative reflects ARYADUTA’s commitment to becoming the top choice for families who want to enjoy fun, educational holidays filled with meaningful moments.
“We understand that today’s families are looking for more than just a place to sleep—they want meaningful experiences that bring them closer together. CERIA is our way of embracing that need and becoming part of each family’s beautiful story,” said Arthur Situmeang, Group Director of Marketing and Communications, ARYADUTA Hotel Group.
At ARYADUTA Bali, the CERIA campaign includes the "Family Bloomcation" program. In this program, families are invited to participate in a mangrove planting session, which serves as an educational experience and a way to contribute to the environment, involving both parents and children. There is also a family photo session at ARYADUTA Bali to capture those moments. Toddler-age children can attend sensory play classes every Sunday from 8:00 to 10:00 a.m. or from 10:00 a.m. to 12:00 p.m., based on a reservation system. Guests staying an additional night or more can enjoy additional family activities, such as making canang sari, a Balinese offering, or participating in a towel folding art session. These activities are fun and interactive.
"We believe that simple moments with family can become lifelong memories. Through the CERIA campaign, we aim to provide a space where families can laugh, learn, and grow together." Said RM Rendy Prapanca, General Manager of ARYADUTA Bali.
ARYADUTA invites families across Indonesia to experience the joy of staying in a family-friendly hotel where both kids and parents can relax, play, and bond. For more information about the CERIA campaign and other special offers, visit www.aryaduta.com/bali or contact ARYADUTA Bali directly via Instagram @aryaduta.bali.
Aryaduta Bali
Jl. Kartika Plaza, Lingkungan Segara, Kec. Kuta, Kabupaten Badung, Bali 80361
Phone : +62 361 475 4188
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