Merry Wong
Jun 13, 2025
The Bali Wellness and Beauty (BWB) Expo 2025 is set to place Bali at he center of the global health and beauty stage. As the first-ever Wellness and Beauty Expo to be held in Indonesia, the event will bring together 70 companies, investors, and communities from various sectors of the national and international wellness industry.
Carrying the theme “Grow-well in Bali: Where Wellness Becomes Beauty,” the three-day event will take place from June 27–29, 2025, at the Bali Beach Convention Center, located within “The Sanur” Health Special Economic Zone.
BWB Expo 2025 will feature leading local and international brands as exhibitors—including participants from South Korea, Japan, and China—countries widely recognized as pioneers in beauty trends and health technology in Asia.
These highlights were shared at the Bali Wellness and Beauty (BWB) Expo 2025 Press Conference, held on Tuesday, June 10, 2025, at the Soekarno Lounge, The Meru Sanur. Distinguished speakers included:
Tjok Bagus Pemayun, A.Par., MM., Expert Staff to the Governo
Dr. Ketut Jaman, S.S., M.Si., Managing Director of PT Melali MICE
Mr. Ed Brea, General Manager of The Meru Sanur, Bali Beach Hotel, The Heritage Collection, and Bali Beach Convention Center.
Rahma Susanti, Director of Spa & Wellness at The Meru Sanur and Bali Beach Hotel, The Heritage Collection.
Dr. Diah Permana Tirtawati, MBA, Co-Founder and Director of Bali Wellness and Beauty Expo 2025.
Feri Agustian Soleh, Co-Founder and Project Director of Bali Wellness and Beauty Expo 2025.
Dr. Diah Permana Tirtawati, Co-Founder and Director of the BWB Expo 2025, shared that public enthusiasm for the event has been overwhelming. Registration continues to grow steadily from industry players, buyers, and beauty enthusiasts alike. To date, 50 booths have been confirmed, featuring over 70 participating companies, investors, and communities from various wellness and beauty sectors.
“This reflects the strong enthusiasm and tremendous collaboration potential that the Expo is fostering,” said Dr. Diah Permana Tirtawati, a tourism doctoral graduate from Udayana University.
A Dynamic Lineup of Interactive Programs
She added that BWB Expo 2025 will be enlivened by a wide range of interactive programs that highlight the spirit of collaboration and innovation in the health and beauty industries.
Throughout the three-day event, visitors will be treated to a curated program designed in a hybrid format (onsite and online), aimed at inspiring and fostering cross-sector collaboration on a global scale.
A key highlight will be the Business-to-Business (B2B) sessions, bringing together wellness and beauty professionals from around the world to explore strategic partnerships and investment opportunities. Additionally, educational sessions such as talk shows, workshops, beauty treatment demonstrations, and relaxation activities—including yoga and group meditation—will enrich the experience for all attendees.
For three days, the Expo will present inspiring and educational talk shows around themes of wellness, sustainable tourism, and beauty.
Day 1 will feature the talk show “Integrated Wellness and Sustainable Tourism: The Foundation of the New Bali,” which emphasizes the synergy between healthy lifestyles and sustainable tourism as the foundation for Bali’s future. Prominent speakers will include:
Ibu Putri Suastini Koster
Dr. Ni Wayan Giri Adnyani, M.Sc., CHE
Prof. Dr. Made Agus Gelgel Wirasuta, M.Si.
Dr. Drs. Ida Bagus Suatama, M.Si.
Suzy Hutomo (Bali Eco-Tourism)
along with other figures who have made real contributions in the fields of environment, health, culture, and lifestyle.
Day 2 will carry the theme “Integrative Medical Tourism: Bridging the Journey from Medical to Wellness,” exploring how the integration of medical services and holistic wellness approaches can unlock new opportunities in the health industry. One of the keynote speakers will be Ade Rai, a national fitness icon and wellness educator, who will share insights on healthy living.
Day 3 will feature a talk show titled “Understanding the Synergy Between Aesthetic Appeal and Cultural Identity,” exploring the connection between beauty and cultural heritage. This session highlights that beauty is not solely about physical appearance but also reflects values, traditions, and personal identity that shape one’s approach to self-care and well-being.
Exclusive Programs and Cultural Performances
This year, BWB Expo 2025 will also introduce exclusive programs such as the Collaboration Zone, specially designed to facilitate networking and business synergy for MSMEs (Micro, Small, and Medium Enterprises).
Visitors will also enjoy Balinese cultural and artistic performances, including contributions from students of Institut Seni Indonesia (ISI) Bali, the Indonesian Institute of the Arts in Bali. A fashion show featuring top designers from Bali and across Indonesia will further showcase the richness of local culture in the beauty industry.
In addition to spotlighting thought leaders in wellness, beauty, and environmental stewardship, sustainability will be a key element throughout the event. All exhibitor booths will use eco-friendly materials and adopt digital media exposure, aligning with the event’s vision of a modern, efficient, and sustainability-oriented exhibition. This initiative also reinforces Bali’s image as a global tourism destination that values environmental awareness and the responsible use of technology.
Broad Institutional and International Support
Support for BWB Expo 2025 continues to pour in from a range of institutions. Key supporters include the Indonesian Ministry of Tourism, Bali Provincial Tourism Office, and Denpasar City Tourism Office. Notable associations such as the Indonesia Wellness Institute (IWI), Bali Tourism Board (BTB)/GIPI Bali, PHRI Bali, and other local and international associations are also actively supporting the event.
Strategic partners collaborating in this event include The Meru Sanur, Bali Spa and Wellness Association (BSWA), Bali Maha Usadhi, RSUP Prof. Dr. I.G.N.G. Ngoerah (RS Ngoerah Sun), and Health Hub Bali. International exposure is further boosted by the involvement of partners such as BAB Japan (Tokyo) and Bellissima (Seoul, South Korea).
As the organizer, PT Melali MICE warmly invites all stakeholders—industry professionals, investors, and related communities—to participate actively as sponsors or exhibitors. With a strong spirit of collaboration and a shared vision for advancing the wellness and beauty sectors, BWB Expo 2025 is expected to serve as a driving force for growth and innovation, not only in Indonesia but also across
Asia and the global market.
By establishing itself as an annual event, the Expo is envisioned to accelerate the development of high-quality, sustainable tourism in Bali and strengthen the island’s position as a leading destination rooted in wellness, beauty, and environmental preservation.
For more information about Bali Wellness and Beauty Expo 2025, please visit our official website:http://www.baliwellness.co.id
