Kutus Kutus, the beloved Indonesian wellness brand, marked a significant milestone in 2024—its 11th anniversary. The celebration, which took place in Bandung, was a reflection of the brand's journey and commitment to its core values: quality, authenticity, and community. A series of special events were organized between December 6-8, 2024, each aimed at strengthening bonds within the Kutus Kutus family and giving back to the local community.
The anniversary festivities kicked off on December 6 with a heartwarming social initiative. Kutus Kutus made a generous donation to two orphanages in Bandung: Yayasan Tambatan Hati and Rumah Yatim Ar-Rahman. This gesture was not only an expression of gratitude for the support Kutus Kutus has received over the years but also a demonstration of the company’s dedication to uplifting those in need.
By prioritizing kindness and charity, Kutus Kutus reminded everyone that its mission goes beyond business—it’s about creating a positive impact in society. The donation was warmly welcomed by the orphanages and marked a thoughtful way to start the anniversary celebrations.
As part of the festivities, national distributors, resellers, and staff gathered for a special city tour of Bandung. The iconic Bandros (Bandung Tour on Bus) provided a unique way to explore the city's rich cultural and scenic beauty. The spirit of togetherness was palpable as the Kutus Kutus family traveled through the streets of Bandung, with resellers from all over Indonesia joining the experience.
To show appreciation for the people of Bandung, Kutus Kutus made the Bandros buses available for free to the public and tourists. This thoughtful gesture allowed locals and visitors alike to enjoy a guided tour of Bandung’s iconic landmarks, showcasing the beauty of the city while sharing the joy of the anniversary with the community.
The heart of the anniversary celebrations took place on December 7, 2024, at the prestigious Savoy Homann Hotel in Bandung. The event was attended by distributors, loyal resellers, and the Kutus Kutus team from across Indonesia. It was a day of reflection, recognition, and reaffirming the company’s mission.
Fazli Hasniel Sugiharto, fondly known as Arniel, the owner of Kutus Kutus, took to the stage to deliver a heartfelt speech. He emphasized the company’s commitment to maintaining its authenticity and high standards of quality. “Kutus Kutus will remain unchanged, in its formulation, ownership, or founding principles,” Arniel declared. His words reassured everyone that the company’s journey would continue to be rooted in trust, loyalty, and a deep respect for its values.
As a symbol of gratitude for long-term partnerships, Arniel invited distributors who have been with the company for over 10 years to join him on stage for a ceremonial “tumpeng” cutting. The traditional tumpeng—a cone-shaped rice dish often used to celebrate milestones—represented both the company’s past achievements and its bright future. The moment was filled with emotion and signified the strong relationships that have been built over the years.
The final day of the anniversary celebration on December 8, 2024, was dedicated to outdoor fun and team-building activities at the scenic Wood Forest Cikole. The day was packed with exciting adventures, including off-road rides, a BBQ picnic, and interactive games that encouraged collaboration and camaraderie. These activities not only offered an opportunity for distributors and resellers to bond, but also highlighted the family-like atmosphere that has defined Kutus Kutus’ growth.
The outdoor event at Wood Forest was the perfect way to close out the celebration, leaving everyone with lasting memories of laughter, teamwork, and the deep sense of unity that has been cultivated within the Kutus Kutus community.
Kutus Kutus’ 11th anniversary celebration was more than just a commemoration of time—it was a testament to the values that have guided the brand since its inception. With its unwavering commitment to authenticity, quality, and social responsibility, Kutus Kutus has become a trusted name in wellness products across Indonesia.
The events held in Bandung were a beautiful reminder of the company’s humble beginnings and the strong relationships it has built with its distributors, resellers, and customers. As Kutus Kutus looks to the future, it remains focused on its mission to deliver high-quality products that continue to be cherished by consumers across the nation. With a strong foundation of trust, kindness, and authenticity, the journey of Kutus Kutus is just beginning.
