Zahra Salsabila
Dec 16, 2025
Soft clubbing — two words that feel like they come from two completely different worlds. One whispers cozy cafés and slow mornings; the other screams neon lights and late-night chaos. But somehow, this unlikely pairing has become one of the most talked-about lifestyle trends among young people today.
For those who might be wondering, what exactly is soft clubbing — and how did it turn into a trend?
Simply put, soft clubbing is a lighter, more mindful way of going out. As people become more aware of their health and well-being, the idea of partying has slowly started to change too. Staying up late and drinking all night no longer feels like the only — or the best — way to have fun.
Soft clubbing keeps the parts we love about a party — DJs, good music, and a fun atmosphere — but drops the alcohol and the late nights. These gatherings usually happen during the day or early evening, often in cozy spaces like cafés or lounges, where coffee, mocktails, and relaxed conversations are just as important as the music.
This idea didn’t come out of nowhere. It grew from a simple desire to socialize in a way that feels easier and more balanced. After the pandemic, many people started looking for experiences that fit better into everyday life. Daytime dance sessions, sober parties, and morning raves began popping up in different cities, offering a fresh way to enjoy music, movement, and connection — without overdoing it.
In a city that loves staying active, how do people come together now?
This shift also reflects how many people today are leaning into a more active, health-focused lifestyle. In Bandung, it’s easy to see — weekend mornings filled with running groups, padel and tennis courts buzzing with friendly matches, and yoga sessions that feel just as much about connection as they are about movement. For many, these activities have become a way to spend time together, not just to work out.
Naturally, the way people gather after has started to change too. And that’s where Bandung’s morning café raves come in. Instead of heading home once the run or yoga session ends, people linger. A DJ starts playing, the coffee keeps flowing, and suddenly the café turns into a small, feel-good dance floor. No late nights, no pressure — just music, movement, and familiar faces easing into the day together.
So what does a morning coffee rave actually look like? One place that has been quietly bringing this idea to life in Bandung is B10 Cafe Braga. Set in the heart of Braga — an area loved for its walkable streets, cafés, and familiar running routes — the space naturally draws an active, easygoing crowd.
Starting January 2026, B10 Cafe Braga will be hosting DJ-led morning sessions on a regular basis, creating a relaxed moment to wind down after a run. With run communities already joining in, it feels less like a party and more like a shared pause — a chance to enjoy good music, good coffee, and familiar faces before easing back into the day. In time, this kind of space may open up to even more communities, inviting those from different sports and wellness backgrounds to slow down, connect, and enjoy the same easy rhythm together. In the end, soft clubbing reminds us that staying social and staying healthy don’t have to be separate choices, and that embracing a healthier lifestyle is never about being early or late — it’s simply about starting when you’re ready.
