The Coach Tabby Tour Arrives at 23 Paskal Shopping Center Bandung

Bandung, June 12, 2026 — Coach brings The Coach Tabby Tour, an immersive installation celebrating the iconic Tabby silhouette, to Bandung for the very first time. Inspired by the brand’s Spring 2026 campaign, Explore Your Story, the pop-up experience introduces the beloved Tabby bag to Bandung’s community, inviting visitors to explore and express their identities through the power of storytelling.

Located at Hejo Main Atrium, 23 Paskal Shopping Center, this latest edition of The Coach Tabby Tour highlights collaboration and community, drawing inspiration from the courage and self-expression of today’s generation. The installation brings storytelling to life through a DIY scrapbooking station and a Story Wall, where visitors can write and respond to prompts about confidence and individuality.

Putting guests at the center of their own stories, The Coach Tabby Tour also features a Gen Z-inspired high-angle photo booth surrounded by the iconic Tabby bags. Visitors can further personalize their experience at the Tabby Tour Truck, where they can customize leather bookmarks or newly purchased bags with monograms and quotes inspired by the Explore Your Story campaign.

Reflecting Coach’s heritage and the warm powder-yellow palette associated with the Tabby collection, the installation showcases a curated selection of iconic Tabby styles. To celebrate the opening on June 11, Coach hosted an exclusive launch event featuring singer Keisya Levronka alongside members of Bandung’s fashion content creator community, all styled with Tabby bags from the latest Summer 2026 collection. The evening also included live performances by Barasuara and DJ Skeletale.

The Coach Tabby Tour at 23 Paskal Shopping Center is open daily from June 11 to July 5, 2026, from 10:00 AM to 10:00 PM.