Merry Wong
Jul 03, 2025
In 2025, Disaronno – the world’s favourite Italian liqueur celebrates an extraordinary milestone: 500 years of heritage, style, quality, and innovation, honoring the timeless essence of Italian Dolce Vita.
A Year of Global Celebrations
2025 will be a remarkable year for Disaronno, inviting all brand lovers to take part in the celebrations of its 500th anniversary. To honor half a millennium of tradition and innovation, Disaronno will bring its endless Dolce Vita style to every corner of the world-from the traditional neighborhood bars to the prestigious 50 Best Bars and over 700 cocktail bars across Asia. The celebration will involve influencers from around the globe and will be enriched by numerous activations in several retail, including a special contest offering the chance to win an exclusive trip to Rome in authentic Dolce Vita style. Additionally, everyone will have the opportunity to join the worldwide celebration by posting their toast on social media using the hashtag #disaronno500cheers.
The celebrations will span across more than 160 countries where the brand is distributed, reaching people from all cultures and creating a bridge between the past and the future, tradition and modernity, thanks to the timeless allure of Disaronno.
Indonesia, as part of the global market, will also be participating in this celebration with a special campaign called DIS IS OUR WEEK – A Disaronno Week, where more than 100 outlets nationwide will take part by promoting Disaronno cocktails throughout the week, from July 1st to July 6th, 2025. This event will embody the true Italian dolce vita style, inviting consumers to experience the elegance and richness of Disaronno through expertly crafted cocktails and exclusive in-outlet promotions.
Dolcevita - the signature cocktail dedicated to Disaronno's 500th anniversary
Created by mixologist Patrick Pistolesi and his team at Drink Kong Bar in Rome —ranked among the 50 Best Bars— the signature “Dolcevita” cocktail is a modern and refreshing twist on a classic sour. The deep notes of bitter and whiskey blend harmoniously with the unmistakable taste of Disaronno, complemented by the fresh and tropical flavors of pineapple and lemon.
Ingredients:
40ML Disaronno
20ML Rabarbaro Zucca
15ML The Busker Triple Cask Triple Smooth
20ML Fresh Lemon Juice
10ML Pineapple Juice
5ML Agave Syrup
From a Legend to an Icon: An Italian Story
The history of Disaronno began in one of the most creative periods in Italian history, the Renaissance. In 1525, artist Bernardino Luini, a pupil of Leonardo da Vinci, was commissioned to embellish the Sanctuary of Our Lady of the Miracles in Saronno. As a model to depict the Madonna in one of his four main paintings, “The Adoration of the Magi”, he chose a beautiful local innkeeper. As a mark of her gratitude she prepared for the artist a special gift of a flask full of a fragrant, delicate amber-coloured liqueur. This is how the legend of Disaronno was born, from a simple gesture of kindness and a special mix of secret ingredients.
Let’s go back to 1600: in that period, many families used to distill their own liqueurs, digestives and medicines against every type of illness. The Reina were just one of those families and Giovanni Reina rediscovered the ancient recipe of this amber liqueur.
The recipe was then passed secretly from one generation to the next, right up the early 1900s, when Domenico Reina decided to open a workshop, which took the name of “Domenico Reina Coloniali”, situated in the heart of Saronno. Soon the shop became a crossroads where people stopped in to taste and buy his products.
In 1947, ILLVA SARONNO: Industria, Lombarda, Liquori, Vini & Affini, was founded in the wake of this artisanal activity and, today, Disaronno is distributed in more than 160 countries worldwide.
The Italian Style
Disaronno Originale, or simply Disaronno, is not just an Amaretto, but it’s the world’s favourite Italian liqueur according to the IWSR 2023 - International Wine & Spirit Research This one-of-a-kind, “square cap” bottle in shiny hammered glass was created in the 1970s by a master glassmaker from Murano (Venice) who created an iconic piece of craftwork.
In 1999 the Disaronno’s bottle was exhibited at the Louvre, in Paris, during the exhibition “L'objet du Design, 99 objets pour un siécle”. The unmistakable Disaronno shape is now recognized worldwide as one of the symbols of Italian Style.
A Smooth, Versatile Taste
Disaronno stands out for its unique aroma with a sweet character that gives a warm and intense sensation on the palate. Its amber color and the persistent fragrance make the favourite liqueur of entire generations.
Disaronno is perfect neat, on the rocks, or protagonist in iconic cocktails such as the Godfather, which has been on the IBA list of the world's best cocktails since 1986 and the Disaronno Sour, as well as other intriguing and innovative versions.
The 500th anniversary celebration of Disaronno is an opportunity to honor its heritage and look to the future, while preserving its essence: a proudly ambassador of the Italian Dolce Vita, embodying elegance and taste, tradition and modernity and unmistakable Italian style.