Mirella Pandjaitan
Jul 03, 2025
The Indonesian government reckons designating priority tourism destinations is a pathway to foster inclusive growth and elevate the nation’s tourism sector beyond the well-trodden paths of Bali. Back in 2020, the Tourism and Creative Economy Ministry identified 10 destinations, but a year later, that amount was refined to merely five super-priority locations.
What is a priority destination, anyway?
Priority tourism destinations are regions designated by the central government for accelerated development in the tourism sector. These areas have undergone comprehensive feasibility studies and have been officially established through regulations issued by the Tourism and Creative Economy Ministry. The overarching goal? Simply to transform these destinations into Indonesia’s next world-class tourism icons—what many refer to as the “New Balis”.
Bali has long been the benchmark for Indonesia’s tourism development, given its global renown. But Indonesia extends beyond Bali. With undoubtedly abundant natural beauty and cultural heritage that these regions proudly embody, this initiative aims to stimulate local economies, empower communities, and attract sustainable investment. It enables the government to channel resources more effectively—enhancing infrastructure, creating employment opportunities, and supporting small enterprises.
According to the Tourism Minister, Widiyanti Putri Wardhana, the next five years will steer additional super-priority tourism destinations.
For now, the focus is on five super-priority sites as listed below…
Borobudur Temple, Central Java
Situated in Magelang, approximately 40 kilometres northwest of Yogyakarta, is the largest Buddhist temple in the world, dating back to the 8th century. This majestic, stupa-shaped temple was once buried under volcanic ash; its rediscovery and restoration captivated historians and travellers alike, resulting in its recognition as a UNESCO World Heritage Site. Each year during Vesak Day, Borobudur draws thousands of pilgrims who gather to honour this sacred celebration in a spiritually charged atmosphere. Not to miss is the vibrant Yogyakarta-Central Java ecosystem of local artisans, culinary delights, and surrounding historical sites!
Mandalika, West Nusa Tenggara
Equally captivating is Mandalika, a coastal haven blessed with natural beauty that doubles as a premier hub for sports tourism with its debut as a world-class racing venue in 2021, MotoGP. What sets this track apart is its integration with the local community—riders and residents often mingle during race season. Beyond the circuit, Mandalika offers alluring beaches and scenic hills. Don’t miss out on local culinary delights, especially the iconic ayam taliwang—a flavourful blend of sweet, spicy, and savoury that perfectly captures the essence of the island.
More local eats (bizarre version) are available on our list here.
Labuan Bajo, East Nusa Tenggara
As the gateway to Komodo Island, the only natural habitat of the Komodo dragon, this area, managed by the Komodo National Park Authority, offers some of Indonesia’s finest snorkelling and diving experiences. Must-see spots include Padar Island, Pink Beach, and the salty Samparong Lake. Luxurious phinisi yachts often anchor here, making it a high-end destination for adventure and leisure.
Other diving spots in Indonesia are listed here.
Lake Toba, North Sumatra
Meanwhile, a visit to Lake Toba offers far more than scenic beauty—it’s an immersive journey. Lake Toba holds the title as the largest lake in Southeast Asia and the world’s largest volcanic lake! This body of freshwater spans seven regencies and resembles a sea from afar. Imagine gliding across the serene volcanic lake by kayak or unwinding in style with a luxurious lakeside glamping experience. Don’t miss the chance to sample the region’s distinctive flavours, such as naniura, a traditional Batak dish of raw fish marinated without fire, often dubbed “Batak sashimi”. Side note: visit Sipiso-piso Waterfall, Indonesia’s highest!
Likupang, North Sulawesi
Just a short drive from Manado, precisely in North Minahasa of North Sulawesi, Likupang offers a treasure trove of pristine coastlines and azure waters. Be sure to explore Pulisan Beach, Paal Beach, and the Bahoi Ecotourism Village—each one a hidden gem waiting to be discovered.