Travel technology provider Amadeus has expanded its partnership with Hong Kong’s home airline, Cathay Pacific, to deliver cutting-edge technologies to enhance the airline’s retail capabilities and offer its customers increased flexibility and choice. Cathay Pacific continues to use Amadeus’ technologies to include Revenue Accounting and Passenger Recovery in line with the airline's digital transformation goal.
Cathay Pacific and Amadeus Expand Technology Partnership
As the airline continues to refine its digital transformation and retailing strategies, the expanded partnership also sees the continued collaboration towards making Cathay Pacific’s NDC-sourced content available to travel sellers across the globe in a phased approach.
“At Cathay, it is our culture to put our partners and customers at the heart of all that we do. That is why it is so important for us to be able to curate diverse and customised products while maintaining excellent reliability in the delivery of our service. We are pleased to strengthen our collaboration with Amadeus whose technology will help us achieve that as we set our sights to become one of the best service brands in the world,” said Kinto Chan, General Manager Sales and Distribution of Cathay Pacific.
This underpins the airline’s strategy to accelerate its NDC journey following the adoption of Altéa NDC. Cathay Pacific will be building towards a differentiated experience for its travellers. Amadeus Altéa NDC provides the end-to-end NDC shopping, booking, and servicing flows. It enables airlines to efficiently distribute and service their offers to third parties with consistency between direct and indirect channels.
“Much like Cathay Pacific, we believe that better travel puts people first. At Amadeus, we’re invested in going that extra mile to deliver the transformation that Cathay needs. We believe in making travel work better and creating technology that puts the traveller at the centre of everything that we do. We are privileged to have a longstanding partnership with Cathay – it is a testament to the success of this approach,” said Javier Laforgue, Amadeus Executive Vice President of the Travel Unit & Managing Director at Asia Pacific.
The carrier will continue to use the Altéa Passenger Service System (PSS) - Amadeus’ airline IT system - to manage reservations, inventory, ticketing, departure control and disruption management to bring its customers to the destinations it serves in its extensive global network.