The month of Ramadan is the month that people look forward to spreading warmth and happiness to others. The happiness that is felt during the month of Ramadan does not only come from big things, but can also come from simple moments like sharing with others in need. With the mission of creating exciting special moments, SilverQueen presents a unique program #SeruMaksimal on The Road where people can enjoy SilverQueen chocolate anywhere to add to the excitement of the day or to break their fast while also donating through every purchase made.
In the #SeruMaksimal on The Road campaign, SilverQueen is also deploying a typical Jakarta vehicle, the Bajaj, which will travel around Central Jakarta, West Jakarta, East Jakarta, South Jakarta, South Tangerang, and Depok. Special during the month of Ramadan, this campaign runs from 25 March to 20 April 2023 from 11.00 am to 07.00 pm.
"With #SeruMaksimal on The Road, SilverQueen invites people to continue to spread kindness and happiness to others. We can start from small and simple steps that have a big meaning for those in need, such as donating. It doesn't always have to be material, we can share things that they don't often enjoy. It's like enjoying a bar of SilverQueen chocolate which may be simple and ordinary for us, but for them it is meaningful," said Mikhaela Bunawan, Brand Manager of SilverQueen.
By purchasing the Ramadan SilverQueen bundle, the buyer has automatically donated SilverQueen chocolates for children in need. It looks simple, but with this, we have a big impact on them. Through the results of this donation, we can put a smile on their faces in welcoming Eid Al-Fitr later. Small moments, but a big win for all," said Mikhaela Bunawan, Brand Manager of SilverQueen.
Not only does it have a unique concept, SilverQueen has also chosen a distinctive icon of the capital city of Jakarta since the 1970s, namely the Bajaj as the vehicle that will operate during this program. The reason behind choosing Bajaj as the mode of transportation for this campaign is that its appearance has been widely known for generations. Through this initiative, SilverQueen wants to be closer to the community with invitations and concrete actions in sharing kindness. People who live outside the capital city area can also participate in this campaign by purchasing Ramadan SilverQueen bundles through the Delfi Official Store e-commerce channel.
At the end of this campaign period, any chocolate collected from purchases made will be distributed ahead of Eid al-Fitr. In this program, SilverQueen collaborates with Sajiwa Foundation which is a Non-Governmental Organization (NGO) part of SDGS Indonesia which focuses on fulfilling basic human rights with 4 main focuses, namely facilitating food needs, health, education, and supporting community empowerment. SilverQueen together with the Sajiwa Foundation will distribute the collected donations to the Yayasan BAGEA, Lembaga Kesejahteraan Sosial Anak (LKSA) and child protection which is active in the prevention and treatment of abandoned children and street children. Apart from donating chocolate to children in need, there will be other exciting activities such as breaking the fast together and interesting useful workshops. The workshop provided by SilverQueen together with the Sajiwa Foundation and the Yayasan BAGEA, namely a food creation workshop using basic materials from SilverQueen and an entrepreneurship skill development class to provide them with the knowledge to create future businesses. Collaboration with the Sajiwa Foundation and the Yayasan BAGEA is SilverQueen's dedication to supporting donation programs and other humanitarian programs.