Merry Wong
May 15, 2025
Lavojoy has officially introduced Randy Martin as the new brand muse for its leading haircare line, the Hold Me Tight Pro: Anti-Hair Loss Series. The presence of Randy Martin marks a fresh chapter for the series, aiming to raise awareness among men, especially the younger generation about the importance of proper hair care and scalp health.
Randy Martin, a young actor who began his career at an early age and has since grown into a popular figure in the entertainment industry, brings a positive, energetic, and relatable image. These characteristics align perfectly with the values of the Hold Me Tight Pro Series, which not only enhances appearance but also promotes healthy hair from within.
“Choosing Randy Martin as our brand muse is a strategic move by Lavojoy to emphasize that the Hold Me Tight Pro Series is a unisex solution. It is perfectly suitable for men,” said Dickson Leo, Brand Director of Lavojoy Indonesia. “Many men tend to focus only on styling and often overlook hair and scalp health, despite their busy schedules. Through Randy’s role, we want to open new conversations around haircare for men, not just to look good, but to achieve strong, healthy hair.”
The Hold Me Tight Pro Series is specially formulated to help prevent hair loss and promote healthy hair growth. With powerful natural ingredients such as ginseng, ginger, and kopexil, the products work by boosting scalp cell metabolism, leading to stronger and thicker hair. Despite its powerful results, the formula remains gentle and suitable for all users.
“When we developed the Hold Me Tight Pro Series, we knew it was not just about the formula,” Leo added. “It’s about creating a safe, supportive space where men feel comfortable taking care of themselves. We hope Lavojoy continues to be a trusted companion for anyone, male or female on their journey toward self-confidence.”
Randy Martin will appear in various Lavojoy campaigns, both online and offline, as well as in educational content focusing on haircare tips for the younger generation. This collaboration aims to inspire young people to see haircare not as a cosmetic routine, but as part of a healthy, balanced lifestyle.
With Randy Martin as the face of this new movement, Lavojoy continues its long-term mission to challenge old stereotypes that haircare is only for women. The brand hopes to redefine self-care as something everyone can embrace, regardless of gender.