Lemonilo, a healthy lifestyle consumer goods company, launches its newest snack innovation, Cassamo, high-fiber and gluten-free cassava chips, which are here to accompany youngsters in their activities. Cassava chips are one of the favorite popular snacks of Indonesians. "Lemonilo is always innovating to present snacks that are in line with the current shifting trends. Including the presence of Cassamo, a favorite cassava snack of the Indonesian people which is expected to accompany young people in their busy lives," said Shinta Nurfauzia, Co-founder and Co-CEO of Lemonilo.
Through this cassava chip product, Lemonilo introduces the Shake the World #ShakeTheCassamo campaign, which is not only a way to enjoy Cassamo (shake before opening), but also represents the way for Generation Z to make a world of commotion through their attitudes & choices.
With the Shake the World #ShakeTheCassamo movement, Lemonilo appreciates Indonesia's young generation who have various positive potentials but are often associated with various negative stereotypes. According to a survey of Gen Z, many people think that the generation born between 1997-2012 is a consumptive, unproductive, rebellious, lazy generation, and so on. However, there are actually many who misunderstand this young generation.
In fact, Gen Z is able to think critically, especially on the things they like, easily empathize with others, dare to express their opinions, is very concerned about current issues around them and is also independent. “We believe that today's young generation has a lot of creative thoughts and a variety of choices that often create a commotion but are actually like a breath of fresh air for us. Through the Shake the World movement, #ShakeTheCassamo, we are here to accompany them when they are creating and expressing themselves, by not forgetting to enjoy Cassamo in between activities." Shinta said. Shinta also expressed her hope that Cassamo could color the variety of cassava chip snacks that are already on the market, by providing healthier snack options.
Cassamo comes with Indonesian people's favorite flavors, Smoky BBQ and Spicy BBQ. Cassamo is currently available at Indomaret, official stores and e-commerce throughout Indonesia with 50 gram packaging and an affordable price of IDR 8,900.