Stallone Tjia
May 09, 2025
Every laundry activity directly impacts the environment, from water and electricity usage to the waste it generates. Addressing this challenge, MODENA and dr soap® have collaborated to present a more environmentally friendly laundry solution by combining energy-efficient washing machine technology with natural-based detergents that produce minimal waste and plastic.
MODENA & dr soap® Introduce Eco-Friendly Laundry Solution
This collaboration introduces the MODENA Washing Machine, designed for energy and water efficiency, together with dr soap® Daily Laundry Wash, a detergent made from corn and coconut extracts that is gentle on the skin yet effective at removing stains. This combination enables consumers to do laundry more wisely—reducing resource consumption without compromising cleanliness.
More than just a natural formula, dr soap® Daily Laundry Wash is designed with an eco-conscious concept, using 50% less plastic packaging compared to conventional detergent containers and free from harmful chemical residues. This initiative supports the reduction of plastic waste that pollutes the environment while promoting more responsible consumption habits.
The MODENA WashStation™ is equipped with FabriCare technology, which protects fabric fibers from excessive friction, making clothes last longer. This contributes to reducing fashion waste. Meanwhile, features like Allergy Care and Steam Care ensure more hygienic washing by eliminating stubborn stains, bacteria, and allergens without the need for repeated washing—ultimately saving water and energy.
"Each year, detergent packaging waste in Indonesia is estimated to reach 60,000 tons. Imagine if every household could reduce its packaging consumption from 1 kg per year to just 200 grams—the environmental impact would be tremendous. Sustainable living is no longer about cost, but about awareness. Start with something simple, start at home," said Joycellynne Stefanie, Co-Founder & Brand Director of dr soap®.
"We believe that innovation must go hand in hand with environmental responsibility. This collaboration is a concrete step to provide better options for customers who want to keep their clothes clean while also protecting our planet," said Dita Gautama, Brand Communication Senior Manager of MODENA.
Through this collaboration, MODENA and dr soap® remain committed to delivering innovations that are not only effective and hygienic but also support the movement toward a sustainable lifestyle in society.