Hydro Flask, a drinking water bottle brand from Oregon, United States has launched its newest collection which is a collaborative work with visual artist from Jakarta, Muklay.
Hydro Flask Launches New Tumbler Collection in Collaboration with Visual Artist Muklay
Muklay's work for Hydro Flask this time features Muklay's signature surrealist characters. By adding eyes to the Muklay object, it seems to tell a story about nature and life, like human is part of nature, in accordance with the spirit of small steps from Hydro Flask such as #RefillForGood which is expected to have a big impact on the future of nature and humans. Muklay's pop and fun characters will become part of Hydro Flask fans, brightening the mood in accompanying our daily lives.
Putra Septian Perdana, Brand Manager of Hydro Flask Indonesia explained that in terms of products, Hydro Flask has many choices; starting from drinking bottles for outdoor activities, for daily use at school and work, lunch bags, to kitchenware. In terms of size, Hydro Flask has many choices ranging from 12Oz to 64Oz which can be adjusted to customer needs.
The collection with a visual display of Muklay's work consists of 1 design applied to 6 bottles, namely 2 colors, black and indigo and 3 bottle sizes: 18oz, 24 oz and 32 oz.
Simultaneously with the launch of the latest collection, Hydro Flask Indonesia's 4th store will also be officially opened in Senayan City. It is hoped that this collaboration can reach a wider range of Hydro Flask customers, especially lovers of art and collectible items.