Indonesia’s digital culture is not just about convenience; it’s about a profound shift in how we live and interact. Useful Apps like Gojek, Shopee, and Tokopedia have seamlessly integrated into our daily lives, changing behaviors that used to be very time consuming and now only take a few minutes to accomplish. Ordering meals, sending parcels, or shopping online with just a few clicks has become so routine that we hardly notice how revolutionary it really is.
On a recent trip to Canada, I found myself reflecting on this cultural transformation. Time and again, I missed the ease of simply ordering food or sending an item to a friend—all from the comfort of my sofa. These services, which we take for granted in Indonesia, are far from universal.
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In Canada, the barriers to replicating this digital convenience are significant. The freezing winters alone pose challenges for delivery drivers, and higher labor costs make the affordability we enjoy in Indonesia difficult to match. Yet, these differences are not just about economics or weather—they highlight how culture and local conditions shape the adoption of technology
Indonesia’s relatively low labor costs and warm climate have enabled platforms like Gojek to flourish. But what’s even more fascinating is how quickly these innovations have altered our culture. In just a few years, we’ve transformed the way we shop, pay, and even do business. The digital age has redefined convenience, and in doing so, it has reshaped our habits and expectations.
The next time you open Gojek to order lunch or send a parcel, pause for a moment. What feels like convenience is actually a cultural evolution—a testament to how technology not only meets our needs but also changes the way we interact with the world.
Written by Gene Sugandy, GMS
Cultural Training and Business Coach | Orientation Consultant on Indonesia | Expatriate Relocation
As a Cultural Business Coach and Orientation Consultant, Gene empower expats moving to Indonesia by sharing invaluable insights into local culture, traditions, and business practices. With over 30 years of experience, her tailored programs expedite understanding, enabling you to build relationships, communicate effectively, and adapt quickly to your new life in Indonesia. Contact Gene today for a customized orientation or cultural training to ensure your success from day one. Email: [email protected] I Linkedin