In today's fast-paced world, especially among mothers, millennials, and Gen Z individuals like young professionals, first jobbers, and those living in boarding houses, there is a strong demand for everything to be practical, instant, and convenient—especially when it comes to cooking.
Dapurasa, The Ultimate Solution for Practical and Fail-Proof Cooking
Chef Arnold has received numerous complaints on social media from people struggling with cooking challenges, often leading to failed attempts. He shared, "I frequently come across complaints from people finding it difficult and complicated to cook, especially mothers, first jobbers, boarding house residents, millennials, and Gen Z. I feel for these mothers who try to cook for their families, only to face criticism when the results aren't up to par."
Moved by this, Chef Arnold, a professional chef, decided to create a solution: practical cooking spices called "Dapurasa." These spices are carefully curated and made from a selection of the finest ingredients, ensuring a fail-safe and hassle-free cooking experience without compromising on taste.
Edward Setiawan Joesoef, Chief Strategy Officer of Konimex Group, recognized this as a great opportunity and expressed pride in collaborating to bring Chef Arnold's vision to life. He hopes this partnership will offer solutions that align with the needs and desires of modern society.
The practical seasoning, branded as "Dapurasa," features authentic Indonesian flavors crafted from true spices, available in varieties such as Red Chili Fried Rice, Smoked Meat Fried Rice, Curry Meat Fried Rice, Kampung Fried Rice, Savory Fried Chicken, Vegetable Soup, and Chicken Soto.
These Dapurasa variants are easily accessible for anyone seeking convenient, fail-proof spices. They can be purchased at food stalls, grocery stores, traditional markets, modern outlets, e-commerce platforms, and other locations across Indonesia.
Dapurasa is curated and created by Chef Arnold, guaranteeing superior taste (fail-proof). Priced affordably at 2,000 IDR, available at various retail locations throughout Indonesia, including e-commerce.
Packaged in single servings, eliminating the need for storage. However, if storage is required, it is recommended to keep the seasoning in a sealed jar or container.