To celebrate an optimistic future through human connections, Coca-Cola® created Coca-Cola® Y3000 Zero Sugar, a limited-edition flavor co-created with human and artificial intelligence (AI). Alongside the limited-edition flavor, Coca-Cola blends the refreshing taste of Coca-Cola® Y3000 Zero Sugar with a peek into the future by launching the Y3000 AI Lens, a unique AI-powered experience that allows users to gain an unexpected and exciting perspective on what the year 3000 could look like. Today at Jakarta's oldest shopping center, Sarinah, Coca-Cola® Y3000 Zero Sugar invites people to try the limited-edition flavor of Coca-Cola® Y3000 Zero Sugar and imagine what Indonesian landmarks could look like in the future using the Y3000 AI Lens.
Coca-Cola Created Limited Edition Flavor of Coca-Cola Y3000 Zero Sugar
“Our ambition for Coca-Cola® Creations is to create unexpected and magical moments for our fans. Inspired by the timelessness of Coca-Cola, we want to celebrate everyone’s idea of what the future might look like. With the help of AI-powered technology, Coca-Cola Y3000 Zero Sugar imagines how a Coca-Cola from the future could taste and introduces innovative experiences to explore the future,” said Oana Vlad, Senior Director, Global Strategy at The Coca-Cola Company.
Furthermore, Tee Jae Sonza, Coca-Cola Trademark Category Head, Coca-Cola ASEAN and South Pacific Operating Unit said, “We’re excited to bring to life this latest innovation from our Coca-Cola Creations platform here in ASEAN & South Pacific, including Indonesia. We continuously explore new ways to resonate to our consumers in new, immersive ways. The launch of Coca-Cola Y3000 Zero Sugar opens up the possibility of a world where humanity and technology can collaborate in harmony to create Real Magic. And we aim to deliver starting from how they experience and enjoy the delicious refreshing new flavor to offering them a glimpse of what year 3000 could look like through this AI powered experience.”
The Indonesian public can engage in a Coca-Cola® photo challenge, offering a chance to display their AI-powered photos on a mobile LED. By scanning the QR code on a Coca-Cola® Y3000 Zero Sugar can and using the Y3000 AI Lens to capture and reimagine their surroundings in the future. After posting their creations with the Y3000 AI Lens on social media, tagging @cocacola_id and using the #CocaColaY3000 hashtag, participants will be able to view their future images on mobile LED screen.
“Through this limited-edition flavor of Coca-Cola® Y3000 Zero Sugar, we aim to inspire and refresh young Indonesians to explore the possibility of a future world where humanity and technology harmoniously collaborate to create Real Magic. Through this unique experience, we aim to create a new experience for Indonesians, starting from the delicious refreshing new flavor while offering a glimpse of what year 3000 could look like through AI-powered technology,” said Fitriana Adhisti, Frontline Marketing Manager Coca-Cola Indonesia.
“We are excited to invite people to try the limited-edition Coca-Cola® Y3000 Zero Sugar flavor, and AI-powered experience from Coca-Cola® Creations. By co-creating a refreshing new taste with humans and AI, we wanted to create an exciting and optimistic peek into the future through a shared experience of Real Magic. Inspired by the timelessness of Coca-Cola, we wanted to utilize AI technology to create unexpected and magical moments for our fans, and to encourage everyone to celebrate an optimistic future,” added Fitriana.
Coca-Cola also collaborated with Dion Wiyoko, an Indonesian actor, to encourage the public to explore the future through the unique Coca-Cola experience. Today, Dion used the Y3000 AI Lens during a livestreaming event in Sarinah to illustrate how iconic Indonesian landmarks might evolve in the future.
“As someone passionate about Indonesia’s iconic landmarks, I’ve always imagined their future appearances, as in how they might look like in the future. With Coca-Cola® Y3000 Zero Sugar and the unique Y3000 AI Lens, I can savor the distinct and future-inspired Coca-Cola while delving into innovative AI-powered technology. Coca-Cola® Y3000 Zero Sugar and the Y3000 AI Lens can also be experienced by the Indonesian public to celebrate an optimistic future and explore possibilities in the year 3000,” said Dion.
Coca-Cola® Y3000 Zero Sugar can be purchased at the nearest Alfamart and Alfamidi stores across Indonesia, as well as in supermarkets and e-commerce platforms. For more information about Coca-Cola® Creations, please visit our website or Instagram bio @cocacola_id.