Who am I? Where should I walk? These two questions have been the relentless pursuit of our whole life. There are many methods to find the answers, from light versions such as quizzes on Facebook, astrology, MBTI/DiSC/Big 5 Personality tests, to in-depth versions such as counseling sessions in psychology. Often we look for similarities with certain characters to define ourselves so that it can be our foundation and reason to get up and move on.
Of the various methods offered, an innovative exhibition method in collaboration between Tujusemesta Creative Space and Motionbeast created a new experience as a form of self-introduction called Ourchetype Exhibition. Raising the theme of Carl G Jung's psychological concept of archetypes, visitors will be invited to reacquaint themselves with themselves as well as the concept of the archetypes themselves through interactive media that combines physical and digital experiences. This time, in collaboration with The Hallway Space, visitors will also walk around and interact with various tenants in Hallway with their respective brand archetypes. Apart from that, there will also be workshops that will further complement you in the process of exploring yourself.
Curious? Don't worry, after Ourchetype 1.0 in 2019 and 2.0 in 2020, this year Ourchetype 3.0 is coming to fill the halls at Hallway Space, Kosambi on April 25 - May 25 2023. Which archetype are you and which local brand suits you? Find the answer in Ourchetype Exhibition 3.0!
Ourchetype Exhibition is a design product as our definition of user-centric design, or in other words, a design that places the user as the main character. The design of this exhibition not only emphasizes its interactive features, but its advantage lies in its efforts to build user engagement. This makes the design of this exhibition very applicable to the campaign that you want to convey, including this time in building awareness of local brands that fill tenants at Hallway Space, Kosambi, each of which offers unique products and services, typical of the creativity of Bandung youth. In this case, Ourchetype Exhibition responds to the character of each brand by translating it into a certain type of archetype, then connecting it with the archetype of visitors. This method makes it easy for brands and consumers to meet and communicate on the same frequency.