Angelina Agata
Dec 15, 2025
The year 2025 marks a significant milestone for Sensatia, highlighted by a series of initiatives and achievements that further solidify its role in advancing the clean beauty industry in Indonesia. Throughout the year, the company undertook numerous strategic efforts, including the launch of a new skincare line for teens, Corporate Social Responsibility (CSR) programs, and a refreshed brand identity.
The transformation of the Bali-born natural skincare brand includes a simplified name and a renewed visual identity that reflects a more modern and inclusive look. These updates reinforce the three core pillars of Sensatia’s clean beauty philosophy: Clean Ingredients, Clean Environment, and Clean Business.
“Consumers are increasingly aware of the importance of sustainability, natural ingredients, and transparency in personal care products. The growing preference for clean and environmentally friendly products encourages us to keep innovating and ensuring that every step we take aligns with the needs of today’s consumers,” said Michael Lorenti, CEO & Founder of Sensatia.
Throughout 2025, Sensatia launched the Cica & Mugwort skincare collection for teens, expanding its existing product portfolio. The brand’s 25-year commitment to sustainability is reflected through various initiatives, including a blood donation drive with the Indonesian RedCross (PMI) Karangasem, an in-store empty bottle return program, the use of recycled plastic in packaging, and regular beach and temple clean-up activities around Jasri, Karangasem. Sensatia’s growth momentum is further marked by recognition from national media and the continued expansion of its retail network, now exceeding 40 stores across Indonesia.
“Our commitment remains the same, to be a relevant brand while creating a positive environmental impact. This step ensures that the clean beauty values we uphold continue to be reflected in every product and initiative we deliver,” Michael continued.
As the company enters 2026, Sensatia will focus on sustainable growth and strengthening its brand through the development of high-quality natural innovations. All new products will continue to follow clean beauty standards and remain environmentally friendly.
“We see 2026 as a promising year for Indonesia’s natural beauty industry. We are grateful for the trust our customers have placed in us. In the coming year, we aim to continue delivering mindful skincare products that offer meaningful benefits to everyday life,” Michael concluded.
In celebration of the festive season, Sensatia presents The Art of Gifting, offering complimentary gift box wrapping with a minimum purchase at all stores. Customers can also enjoy savings of up to 25% through 31 December 2025. Further information about Sensatia’s products and initiatives is available on the official website and on Instagram.
