Merry Wong
Jun 11, 2025
POP MART, a leading character-based entertainment company and global advocate of designer toy culture, announces the grand opening of its newest store at Beachwalk Shopping Center Level 1 in Bali, Indonesia. This expansion marks a significant milestone in POP MART's Southeast Asia growth and underscores the brand's commitment to sharing the joy of designer toys with fans worldwide. The new 190 m2 store opened to the public on June 6, 2025, offering an immersive experience in designer toy culture at one of Bali's most popular tourist destinations.
In Indonesia, POP MART has established successful stores in Jakarta at Gandaria City Mall, Senayan City Mall, Kota Kasablanka Mall, Kelapa Gading, and Pondok Indah Mall. With strong appeal among young professionals and art enthusiasts, the brand continues to grow nationwide. The Bali store marks a strategic step to engage both local collectors and international tourists.
"Bali has always been a place where creativity and culture thrive, and it felt like the natural next step for POP MART in Indonesia," said Jeremy Lee, Head of APAC Retail Store Expansion Department. "Since entering the market in July 2024, we've seen incredible enthusiasm from local collectors. This new store allows us to connect not only with our growing community here, but also with the millions of international visitors who share a love for art and discovery."
The Bali store will feature globally beloved intellectual properties (IPs) including the world-famous LABUBU plush pendant and newly released CRYBABY series. As a special celebration of the Bali opening, POP MART will release a store-exclusive LABUBU edition featuring distinctive local elements, along with a special gift-with-purchase inspired by Balinese culture. Visitors can also enjoy special POP MART photo opportunities at the Beach Gate, Spider Gate, and Fountain Area. The installations will be available for two weeks starting from June 6, allowing fans and shoppers to capture memorable moments with POP MART's beloved characters against the backdrop of Beachwalk's beautiful architecture.
In conjunction with the store opening, POP MART will transform Alila Beach Club into an immersive brand installation from June 5-20, 2025. Visitors can experience POP MART branding & installation throughout the beach club with exclusive elements including branded bean bags, surfboards, inflatable balloons, sofa beds, and umbrellas that create a playful atmosphere blending global pop culture with Bali's tropical paradise.
The installation highlights the unique combination of POP MART's global brand with local Bali elements, featuring creative displays such as POP MART characters on coconuts and throughout the beach setting. This collaboration represents the brand's innovative approach to connecting with different cultures while maintaining its distinctive artistic identity.
POP MART Beachwalk Bali
Beachwalk Shopping Center, Jl. Pantai Kuta, Kuta, Badung Regency, Bali
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