As part of Hard Rock International’s new partnership with Ocean Conservancy, a leading nonprofit dedicated to protecting our ocean from today’s greatest global challenges, Hard Rock Hotel Bali kicked off a beach cleanup activity to advance sustainability actions across Hard Rock Hotel Bali and the Kuta community.
As part of this activity, Hard Rock Hotel Bali collected 140kg of plastic waste. In the future, Hard Rock Hotel Bali will be hosting regular beach cleanups and other environmental initiatives benefiting Ocean Conservancy.
Global Sound Waves builds upon the ongoing work of Save The Planet sustainability teams at local Hard Rock and Seminole Gaming properties.
By focusing on the upstream management of water, food as well as material waste, the campaign helps to promote waste audits that identify alternatives and diversion opportunities, while emphasizing how data informs the company’s goal-setting for waste reduction.
From September through November 2024, the campaign produced four waves:
Team Member Education: a global trivia event to build the knowledge and skills that can make a difference.
Operational Waste Innovation Competition: a contest produced 45 submissions from front-line employees across Europe, Asia and North America, who identified innovative solutions to reduce waste.
Donation Campaigns: Funds from Hard Rock Casinos’ ‘Change For Change’ program in October 2024 raised $75,000 for Ocean Conservancy. Gamers donated change from redeemed gaming vouchers to the Hard Rock Heals Foundation to benefit Ocean Conservancy’s mission to protect the ocean from today’s greatest global challenges and create evidence-based solutions for a healthy ocean and the wildlife and communities that depend on it.
Community Cleanup Events: On November 16, Hard Rock, Seminole Gaming and Ocean Conservancy coordinated a series of global activations aimed at protecting the environment, promoting biodiversity and reducing plastic pollution. Ocean Conservancy is a leading organizer of beach cleanups around the globe, having launched the International Coastal Cleanup (ICC) in 1986. Since then, more than18 million ICC volunteers have joined local cleanup efforts big and small to remove over 385 million pounds of trash from beaches and waterways worldwide.
“We are proud to collaborate with Ocean Conservancy to launch Global Sound Waves as our signature event to reduce waste, celebrate success and expand sustainable solutions across our company’s global operations,” said Paul Pellizzari, Vice President of Global Social Responsibility for Hard Rock International. “At Hard Rock, one of our cherished mottos is ‘Save the Planet,’ and through our global team members’ common actions we aim to reduce waste and drive meaningful change to protect our planet.”
“From plastic pollution to climate change and beyond, the ocean is facing threats that can only be addressed through bold, global action and widespread public interest,” said Jenna DiPaolo, Chief Brand and Communications Officer at Ocean Conservancy. “Partnering with a hospitality brand like Hard Rock, which is so beloved and reaches so many different people and places around the world, will expand our audience of ocean lovers and environmental advocates while having meaningful, measurable impacts on the ground through cleanup and related waste reduction efforts.”
Visit www.hardrock.com/social-responsibility to learn more.
Hard Rock Hotel Bali
Jl. Pantai Kuta, Banjar Pande Mas, Kec. Kuta, Kabupaten Badung, Bali 80361
Phone : +62 361 761 869
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