Across the world’s style capitals, fashion houses are increasingly taking over hotels, cafés, and beach clubs as part of a new wave of experiential brand activations. These immersive environments allow brands to extend their DNA beyond products, transforming lifestyle spaces into 360-degree experiences where guests can see, feel, taste, and live the brand’s universe. From branded cafés in Paris to resort pop-ups in Mykonos and Ibiza, these crossovers between fashion and hospitality have become one of the most effective ways to engage consumers, generate digital buzz, and connect with a new generation of travellers who value both style and experience.

For FURLA, launching the first-ever FURLA Beach Club in Bali is part of this global trend. The activation aims to celebrate the brand’s Italian heritage and joyful lifestyle while creating a cultural destination that blends fashion, design, cuisine, and entertainment. The goal is to inspire guests to interact with the brand in a more personal, memorable way—beyond the traditional retail space—strengthening brand anity and amplifying FURLA’s presence in Indonesia and the region.

FURLA proudly announces the launch of its first-ever FURLA Beach Club, a month-long takeover of COMO Beach Club at COMO Uma Canggu, Bali. Set along one of the island’s most vibrant surfing beaches, where rolling waves meet golden sands and evenings are framed by breathtaking sunsets, COMO Beach Club—originally designed by acclaimed Italian designer Paola Navone, also Italian, creating a natural synergy with Furla as an iconic Italian brand—is an iconic destination that perfectly blends barefoot freedom with contemporary sophistication. 

From 1–30 September 2025, this exclusive activation will transform the oceanfront venue into a celebration of Italian creativity, lifestyle, and design, inspired by the FURLA Spring/Summer 2025 Collection. This distinctive setting—where Bali’s natural beauty meets COMO’s modern, relaxed luxury, and interiors conceived by acclaimed Italian designer Paola Navone—is precisely why FURLA chose COMO Beach Club as the inaugural venue for its first-ever collaboration of this kind.

For the entire month of September, COMO Beach Club will be redesigned with FURLA’s signature vibrant pastel color palette, featuring Lemon Meringue, Morganite, Frappé, Tofu, Celestial Blue, and Moonlight Blue. These tones—soft yet lively—bring a sense of Italian summer by the sea, with interiors and furnishings carefully curated to reflect the joyful sophistication of the brand. Think sunny yellow accents, blush-pink seating, sandy neutral textures, crisp whites, and ocean-inspired blues—all creating an inviting, photogenic atmosphere from day to night.

As part of the transformation, guests are invited to indulge in exclusive FURLA-inspired menus, all inspired by the flavors of Italy. From vibrant antipasti and artisanal pasta dishes to refreshing summer desserts, every culinary creation pays homage to FURLA’s Italian heritage while being infused with tropical Bali influences.

The highlight is a set of specially crafted FURLA signature cocktails, available exclusively throughout September and during the Opening Party on 4 September:

-Furla Fiore – A tropical blend of rum, coconut liqueur, blue curaçao, jackfruit, lemon, and coconut milk, echoing the fresh, oceanic hues of Celestial Blue.

-La Dolce Vita – A vibrant mix of gin, lychee liqueur, rose syrup, lemongrass, and lemon, inspired by the soft romantic tones of Morganite.

-Mule Metropolis – A refreshing take with rum, berry mix, elderflower, citrus, and ginger beer, reflecting the dynamic, spirited energy of Lemon Meringue.

The takeover also includes bespoke set menus and à la carte dishes, designed to complement the cocktails, with desserts and drinks echoing the pastel palette of the season—making the dining and cocktail experience as visually delightful as it is flavorful.

Beyond gastronomy, guests will have the opportunity to explore the latest FURLA Spring/Summer 2025 collections, including eyewear, handbags and fragrances, displayed throughout the beach club. At COMO The Shop, visitors can shop the full collection and enjoy exclusive gifts-with-purchase, such as FURLA tote bags, stickers, fans, and complimentary drink vouchers redeemable at FURLA Beach Club.

Special activations include the FURLA Popsicle Cart, available every weekend (Friday–Sunday) from 3PM until sunset, where complimentary pastel popsicles will be offered to guests who share their FURLA Beach Club experience on Instagram with Furla and #FurlaBeachClub.

The project marks a significant milestone for FURLA, bringing together all product categories under one activation in Indonesia for the first time, supported by exclusive distribution partners:

-De Rigo and Optik Seis for FURLA Eyewear

-Trans Fashion Indonesia for FURLA Bags

-Auraluxe with Mavive Venezia for FURLA Fragrances

The official launch will be celebrated on Thursday, 4 September 2025, with an exclusive Opening Party attended by more than 200 VIP guests, including FURLA executives from Italy, Indonesia, Hong Kong, Thailand, and the Philippines, alongside celebrities and key opinion leaders. The evening will feature DJ and live percussion performances and a live mannequin showcase of FURLA’s new eyewear and bags collection.

Como Uma Canggu

Echo Beach, Jl. Pantai Batu Mejan, Canggu, Kec. Kuta Utara, Kabupaten Badung, Bali 80361

Phone : +62 361 620 2228

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