As we commemorate the momentous occasion of Sarirasa Group's 50th anniversary, a profound sense of gratitude and purpose fills our hearts as we reflect on our journey thus far. Since its inception, Sarirasa Group has been propelled by an unwavering commitment to celebrating Indonesia's cultural diversity and safeguarding the natural splendour of our beloved homeland. Built upon the foundational pillars of Preservation, Elevation, and Promotion, Sarirasa Group has served as a shining beacon of Indonesia's cultural wealth, embracing the abundance of our land and sea while fostering growth and innovation.
Sarirasa Group Marks 50 Years of Preserving, Elevating, and Promoting Indonesia's Heritage
Celebrating Indonesia’s Richness Through Three Guiding Principles
Sarirasa Group’s ethos is grounded in three fundamental principles that guide our every endeavour:
Preservation: We recognize the significance of safeguarding Indonesia's cultural heritage and natural resources for future generations. Through our Preservation efforts, we are committed to ensuring the continued existence and relevance of Indonesia's rich tapestry of traditions and ecosystems.
Elevation: In an ever-evolving world, adaptation and enhancement of offerings are essential to staying relevant. Through continuous innovation and a dedication to excellence, we strive to elevate the Indonesian experience, enriching lives and instilling pride in our nation's identity.
Promotion: Serving as ambassadors of Indonesia's cultural richness, we prioritize the promotion of our nation's diverse heritage and vibrant ecosystems on both domestic and international platforms. Through dynamic promotional initiatives, our goal is to showcase the beauty and diversity of Indonesia to the world.
Engaging Across Culinary, Environmental, and Cultural Frontiers
At Sarirasa Group, our dedication to celebrating Indonesia's cultural diversity and environmental sustainability is evident in our multifaceted endeavours across three key sectors:
Culinary (F&B): Central to Sarirasa Group's mission is our culinary enterprise, which serves as a vibrant showcase of Indonesia's rich gastronomic heritage. From cherished traditional dishes to innovative culinary creations, our restaurants and food concepts are cherished by both locals and visitors alike.
Environmental: Serving as custodians of Indonesia's natural beauty, we are deeply committed to implementing sustainable practices throughout our operations. From comprehensive waste management initiatives to eco-conscious sourcing practices, environmental sustainability is woven into the fabric of our organization.
Culture & Lifestyle: Through our cultural and lifestyle initiatives, we strive to celebrate the diverse tapestry of Indonesian culture. From preserving traditional arts and crafts to promoting contemporary expressions of identity, our aim is to foster cultural exchange and appreciation, enriching the lives of all who engage with our offerings.
Introducing SARIRASA SANUBARI
In the vibrant spirit of IBU PERTIWI, the revered Mother Earth of Indonesia, Sarirasa Group proudly unveils SARIRASA SANUBARI. More than just a collection of restaurant brands, SARIRASA SANUBARI embodies the very soul of Indonesia's cultural richness. Like a nurturing mother, Sarirasa embraces a diverse family of culinary experiences, each intricately woven with the vibrant threads of Indonesian identity.
Just as children inherit the timeless wisdom and warmth of their mother, each brand under the Sarirasa umbrella bears the indelible mark of SARIRASA SANUBARI. From traditional flavours to modern interpretations, SARIRASA SANUBARI celebrates the kaleidoscope of Indonesia's culinary landscape, inviting diners on a journey of discovery and delight.
Sarirasa Main Characters
We are not just a commercial organization; we are stewards of Indonesia's heritage, committed to preserving, elevating, and promoting our nation's essence through our three main characters:
Humanist-Nationalist, Culturist (Origin), and Environmentalist.
Humanist-Nationalist: Promoting Indonesia's Culinary Excellence
Under the banner of Humanist-Nationalist, Sarirasa Group is dedicated to promoting Indonesia's culinary excellence, serving as ambassadors of our nation's flavours and traditions. Our culinary ventures are divided into three core pillars:
Preservation: Through our extensive collection of recipe books and digital resources, we ensure that Indonesia's culinary heritage is documented and accessible to future generations.
Elevation: We prioritize quality and authenticity in our culinary offerings, with initiatives such as using Non-GMO tofu and Tempe, eschewing artificial colouring in favourites like Sate Senayan and TeSaTe, and curating a diverse vegetarian menu to cater to evolving tastes and preferences.
Promotion: We celebrate Indonesia's cultural diversity through the formation of restaurant brands that showcase the richness of our nation's races and cultures. Whether it's commemorating religious festivals through culinary delights or promoting Indonesian culinary and culture internationally, we take immense pride in being champions of Indonesia's identity.
Culturist (Origin): Preserving Indonesia's Cultural Legacy
At Sarirasa Group, we are committed to preserving Indonesia's rich cultural legacy through our Culturist (Origin) character. Through meticulous preservation efforts, we safeguard cultural specimens and information, ensuring that Indonesia's heritage continues to inspire future generations. Our preservation initiatives encompass a wide range of cultural treasures, including Wayang Jawa (Buku Dalang and Komik), Sastra Peranakan (Silat, Komik and Wacinwa), traditional textiles, glass paintings, and ceramics. By honouring and sharing these cultural gems, we pay homage to the artisans and storytellers who have shaped Indonesia's vibrant tapestry of traditions.
Environmentalist: Nurturing Indonesia's Natural Beauty
Our commitment to environmental sustainability is ingrained in every aspect of our operations, embodied by our Environmentalist character. Through initiatives like Sarirasa Tanahmula, and our waste management program, we actively contribute to the preservation of Indonesia's natural beauty. By adopting innovative waste management solutions, we strive to minimize our ecological footprint and safeguard the environment for future generations.
Culinary Diversity of Sarirasa Group’s Brands
At the heart of Sarirasa Group lies a dedication to celebrating the essence of Indonesia through its restaurant brands, each a vibrant tapestry woven with flavours, traditions, and stories. Take a journey with us as we explore these culinary gems that define the very soul of Indonesia.
Senayan Group: Reflecting the Javanese domestic lifestyle, Sate Senayan offers a diverse array of satay dishes, including Sate Senayan, Sate Khas Senayan, Sate & Seafood Senayan, and Sate Express Senayan. Crafted with care, each dish captures the essence of Indonesia's culinary heritage.
TeSaTe and TeKoTe: Catering to the modern Indonesian traveller, TeSaTe and TeKoTe blend traditional flavours with contemporary dining experiences. These restaurants offer a vibrant culinary journey, enticing diners with innovative dishes inspired by Indonesia's rich cultural tapestry.
Gopek House: Celebrating the fusion of Chinese and Peranakan cultures, Gopek House offers a unique dining experience steeped in tradition and heritage. From savoury dishes to tantalizing desserts, each bite tells a story of cultural exchange and culinary innovation.
Sarirasa Catering: Specializing in hantaran and tumpeng, Sarirasa Catering brings the joy of Indonesian traditions to life. Whether it's a wedding celebration or a corporate event, Sarirasa Catering ensures that every moment is filled with the warmth and flavour of Indonesia's culinary heritage.
Foodiesia: Serving as a tribute to oleh-oleh, Foodiesia offers a delightful selection of Indonesian souvenirs and delicacies. From traditional snacks to artisanal crafts, Foodiesia invites visitors to take home a piece of Indonesia's cultural richness.