The New Flavour On The Bali Block: Everyday Weekend Seltzer makes its HUGE debut launch to Bali
Everyday Weekend, the award winning hard seltzer known for its refreshing flavours, proudly announces its launch to Indonesia. This expansion marks a significant milestone for the brand as it continues to establish its presence across the Southeast Asian region and dominate the seltzer category.
The brand's launch event on Saturday 18th May, 2024 at Le Bajo (Bali), was an explosion of colour and crew; a vibrant celebration of the product's arrival, with attendees enjoying free flow Everyday Weekend's hard seltzers in Lime & Soda and Mango & Passionfruit flavours. The EW (Everyday Weekend) team had curated and distributed some of the most exceptional pre-party invites which went viral on social media. A gift box full of merchandise was delivered, of which many content creators rocked at the event, fully kitted in EW branded merch. The hugely popular and successful event showcased EW commitment to its brand culture, electric vibe and in delivering exceptional quality and taste. Every patron had a can in hand while they partied at Le Bajo, Perenanan. EW and Le Bajo delivered an unprecedented punchy event that showcased their aligned vision and ability to create a spectacular experience for their guests.
Everyday Weekend is deeply embedded in the surf, skate, festival, street, and beach culture. This was evidenced by the guest list that included the who’s who of Bali… who partied the night away to tunes by island legends PNNY. The sea of humans included the top media, most notable content creators across travel, lifestyle and music and KOL’s across key industries.
“We are so chilled out, we decided to get rid of weekdays. Work tomorrow? Maybe. Until then, let’s toast to a good time.”
Jeremy Maclaurin, the mogul and visionary Founder of Everyday Weekend, expressed his enthusiasm for the brand's latest expansion, saying,
"Our goal has always been to offer a unique flavoursome seltzer that doesn't compromise on quality or taste. With this new flavour range, we are confident that Everyday Weekend will become a favourite alternative to beer and expensive cocktails with expats, tourists, and locals alike. In addition, it is our intention to continue to make a difference to the waste issues across South East Asia via our unwavering commitment to sustainability. This being of upmost importance in Bali, where the waste issues are at crisis point”.
The brand's commitment to sustainability is a core pillar of its ethos, as it focuses on reducing its environmental footprint through eco-friendly production processes and packaging. This dedication aligns with the growing demand from consumers for brands that prioritise environmental responsibilities.
It was founded in 2020 and quickly gained recognition and a loyal following across other key countries including New Zealand, China, Hong Kong, Singapore, Vietnam, and Taiwan. The crowd favourite offers a revitalising taste, made with real fruit flavours, premium vodka, and sparkling water. Each can is gluten-free, vegan, and contains less than 110 calories, offering a healthier alternative to other seltzers and alcoholic beverages. It has trendy and visually animated packaging and the cans feature a bright, engaging tropical colour palette and branded illustrations to align with the brand culture.
The Bali and Indonesian market launch is a significant milestone for Everyday Weekend as it continues to solidify its presence as a leader in the global hard seltzer industry. The global Hard Seltzer Market size is expected to grow from US$ 5.88 billion in 2022 to US$ 15.65 billion in 2030, at a Compound Annual Growth Rate (CAGR) of 13% and an annual growth of 16% across SEA. With millennials being the biggest consumers of hard seltzers, wanting an alternative to sweet costly drinks and beer, Everyday Weekend is expected to dominate the Indonesian market.
Everyday Weekend can be purchased at leading convenience stores & supermarkets (Pepito & Frestive etc) across Bali for 36,000 rupiah each.
For more information about Everyday Weekend and its range of hard seltzers, please visit www.everydayweekend.id
For brand collaborations, events, media opportunities and interview please contact (Marketing) Kalli Marshall Agency E: [email protected] P: +61 433 987 396
Le Bajo Bali
Jl. Babadan No. 89, Pererenan, Kec. Mengwi, Kabupaten Badung, Bali 80351
Phone: 0811 3830 8989
Website
Instagram