ARYADUTA proudly presents Asta Karya 2025, now entering its third year. Taking place from September to November 2025, this year’s theme is #ARYADUTABercerita, a tribute to Indonesia’s stories and legends we grew up with, reimagined through the signature ARYADUTA stay experience.

“Asta Karya has always been ARYADUTA’s way of bringing Indonesian culture closer to our guests in a way that feels authentic, creative, and alive,” said Arthur Situmeang, Group Director of Marketing and Communications, ARYADUTA Hotels. “This year, through the theme #ARYADUTABercerita, we highlight the beauty of storytelling traditions and connect them with today’s holiday experiences that are both meaningful and relevant.”

Across all ARYADUTA properties, guests will be invited to explore creative interpretations of local legends unique to each destination. These stories are brought to life through multi-sensory experiences, ranging from the “Legend Menu” (culinary creations inspired by folklore) and themed activities for guests and children, to exclusive amenities that allow guests to enjoy the stories in ARYADUTA’s signature tangible touch. As part of Asta Karya, families who book the Family Room at Aryaduta Bali will enjoy amenities designed to inspire togetherness. Each room features a folklore storytelling setup and Barong mask merchandise for children to play with and take home as a keepsake of their stay, creating memorable moments that blend culture with family fun.

The culinary team at ARYADUTA Bali extends this cultural journey to the dining table by bringing the legend of Barong to life with specially crafted food and beverage promotions. Guests are invited to indulge in Ayam Kedewatan, Outside Skirt Mepanggang, Dewi Dewata Cocktail, and Golden Island Cocktail. Cocktails are presented in a lively tableside performance to elevate the experience and add a touch of theatrical flair. Innovation also plays a key role in Asta Karya. In collaboration with AYENA Studio, ARYADUTA Bali introduces augmented reality cards in guest rooms that bring digital storytelling to life. Guests can embark on a playful treasure hunt to find the Super Neli character hidden throughout the property, from the lobby to unexpected corners, for an exciting twist to their stay.

The celebration will reach its peak on Friday, October 24, 2025, with an art exhibition featuring the work of Agus Kurniawan, a talented artist and proud ARYADUTA Bali team members. The exhibition will be open to the public from October 24 to November 24, 2025. Each piece will be available for purchase, and 10% of the proceeds will be donated to the Peduli Kemanusiaan Foundation. As part of this commitment, a special collaboration will be presented: a masterpiece created jointly by Agus Kurniawan and Yayasan Peduli Kemanusiaan. This unique piece will be displayed during the exhibition and made available for purchase. One hundred percent of the proceeds will be donated directly to the foundation.

Throughout his career, Agus Kurniawan has earned more than 20 achievements from various competitions, and three achievements stand out as his proudest moments. He received a commemorative prize at the 24th Harbin International Snow Sculpture Competition in China (January 10–13, 2019) and at the 27th edition of the competition (January 6–9, 2025). Most recently, he received the Individual Practical Fruits & Vegetables Carving Award at the Indonesian Culinary Challenge during the FBI–ICA Chef Expo 2025, which took place from May 7–10 at JIEXPO Kemayoran in Jakarta.

All Asta Karya promotions will run until November 30, 2025, inviting guests to celebrate heritage, creativity, and togetherness at ARYADUTA Bali.

"Asta Karya is more than just an exhibition; it's a platform to celebrate creativity and cultural heritage. We are honored to showcase the extraordinary talent of Agus Kurniawan. We hope he will inspire visitors and our entire team to pursue their passions,” said RM Rendy Prapanca, General Manager of ARYADUTA Bali.

ARYADUTA invites families across Indonesia to experience the joy of staying in a family-friendly hotel where both kids and parents can relax, play, and bond. For more information about the Asta Karya campaign and other special offers, visit https://www.aryaduta.com/en/hotel/AKB/aryaduta-bali  or contact ARYADUTA Bali directly to (+62) 8585-988-8008 or via email.