Tristan Tanaya
May 18, 2026
Holiday Inn Express Indonesia launched Cluster Campaign, a nationwide promotional initiative designed to drive occupancy and revenue across its Holiday Inn Express properties throughout the country. Running from 12 May 2026 through 9 June 2026 for bookings, with stays valid until 20 December 2026, the campaign offers travelers a compelling reason to book direct and experience the smart comfort of the Holiday Inn Express brand.
Under the campaign tagline Smart Room. Smart Price. Smart Choice, guests who book directly through the official brand website will receive a minimum of 20 percent off the Best Flexible Rate, subject to a minimum stay of two nights. Bookings are fully prepaid and non-refundable, with the full deposit required at the time of reservation. Beyond the core room discount, each participating property has curated its own set of exclusive inclusions, ensuring that guests enjoy a tailored experience unique to the destination they choose. The campaign spans ten Holiday Inn Express properties across Bali, Jakarta, Bandung, Semarang, Surabaya, and Banjarmasin, reflecting IHG's commitment to strengthening the brand's footprint in the Indonesian domestic travel market. It also supports IHG's book-direct strategy while creating new opportunities for IHG One Rewards membership acquisition.
Every participating hotel offers a minimum of 20 percent off the Best Flexible Rate, and each property has gone a step further by layering in its own set of exclusive perks tailored to what it does best. These additional benefits vary from one hotel to the next, shaped by each property's unique character, facilities, and strengths, ranging from complimentary dining experiences and fitness center access to laundry privileges, late checkout flexibility, and airport transfers. Guests can expect a stay that feels genuinely curated rather than simply discounted, with the specific inclusions at each property reflecting the warmth and hospitality that defines that particular destination. Full details of the exclusive benefits available at each hotel can be found on the respective property's booking page at barunabali.holidayinnexpress.com/special-campaign
Book Smart, Stay Rewarded
All reservations must be made directly through each hotel's brand.com website or landing page at barunabali.holidayinnexpress.com/special-campaign, in line with the campaign's book-direct strategy. The campaign is activated through a comprehensive mix of paid media channels including email direct marketing via CRM systems, and digital advertising across Meta, Instagram, TikTok, and YouTube. Earned media efforts include collaborations with key opinion leaders and media partners, while each property also supports the campaign through its own social media channels and affiliate KOL partnerships. The campaign is available in both English and Bahasa Indonesia, reflecting its focus on domestic travelers and the broader Southeast Asian market. Guests who complete their stays through this campaign will also earn IHG One Rewards points, contributing to the brand's secondary objective of growing its loyalty membership base across Indonesia.
Travelers interested in taking advantage of this limited-time offer are encouraged to visit the campaign landing page at barunabali.holidayinnexpress.com/special-campaign or book directly through any of the participating hotels before 9 June 2026. Terms and conditions apply.