In order to introduce the ARTOTEL Wanderlust loyalty program, ARTOTELGroup collaborates with one of the wine producers in Indonesia, Hatten Wines, to hold a Wine Tasting event that combines a variety of local Indonesian dishes on Tuesday, June 20 2023 at the Tiara Ballroom, ARTOTEL Suites Mangkuluhur - Jakarta. This event became a historic moment for ARTOTELGroup because it succeeded in setting a MURI (Indonesian Museum of Records) record as a wine tasting event with the most participants in Indonesia.
Breaking the MURI Record, ARTOTEL Group Collaborates with Hatten Wines by Holding the Biggest Wine Tasting Event in Indonesia
This event was attended by 205 participants who were guided by Ni Nyoman Kertawidyawati (Widya), a Wine Educator and Wine Expert from Hatten Wines, as well as a presentation of various Indonesian local foods created by Chef Rendiputra P. Saroengallo, Corporate Executive Chef of ARTOTEL Group. There are five types of wine served, including Hatten Wines AGA White, Hatten Wines AGA Red, Hatten Wines Sweet Alexandria, Two Islands Chardonnay, and Two Islands Cabernet Merlot. To train the participants' sense of taste, Widya asked the participants to mix and match the various wines with several cooking spices and sauces such as salt, sugar, lime, rendang seasoning, curry seasoning, peanut sauce, and Balinese seasoning (Base Gede). Apart from that, the participants were also invited to taste a combination of wine with various local Indonesian dishes, such as Ketan Serundeng, Sate Maranggi, Lumpia, Selat Solo, and various other local Indonesian dishes.
Eduard Rudolf Pangkerego, as the Chief Operating Officer of ARTOTELGroup said "As the need for Wine is growing as a new lifestyle for the Indonesian people, we are very proud to be able to collaborate with Hatten Wines who share the same vision, which is to promote local Indonesian products and brands so that they can compete with an international brand, by holding the biggest wine tasting event in Indonesia. Through this event, we want to provide education about the various flavors of wine produced domestically in Indonesia and create an experience of combining wine with a variety of local Indonesian dishes."
"We also present this event as an activation activity for the Wonderful Indonesia program launched by the Indonesian Ministry of Tourism and Creative Economy to promote Indonesian Tourism because ARTOTELGroup and Hatten Wines are Wonderful Indonesia's Co-Branding partners," add Edward.
Ida Bagus Rai Budarsa or who is familiarly called Gus Rai as the Owner & President Director of Hatten Wines stated "After our achievement as the first wine producer and distributor company in Indonesia to have an IPO, we are also very proud to be the chosen co-branding partner to participate in the success of this program. Wonderful Indonesia by Kemenparekraf.”
"As a co-Branding partner of Wonderful Indonesia, our first step is to collaborate with ARTOTEL Group to hold the most wine tasting events in Indonesia which will break the MURI Record. This event was held to align Hatten Wines' vision of becoming a pioneer and leading local wine producer in Indonesia. We are grateful for the opportunity to introduce and educate the taste of domestically produced wines and to present the concept of experience in combining wine (wine pairing) with a variety of local Indonesian dishes."
Gus Rai also said, "Our hope is that by recording the MURI record for the Wine Tasting event with the Most Participants in Indonesia, we can strengthen the name of Hatten Wines in our own country so that it supports the opening of new opportunities for the development of the wine industry business in Indonesia and Hatten Wines can realize its mission to become a state asset that contributes to prosperity by opening up job opportunities in Indonesia, giving birth to professional experts who have expertise in wine specifically with wine education and training provided at the Hatten Education Center which is taught by internationally certified wine educators.”
The event ended with the process of validating participant calculations carried out by the MURI team and continued with the awarding of the MURI record certificate which consisted of:
Titled “Most Wine Tastings” record for the Industrial economy category to ARTOTELGroup and Hatten Wines.
The title for “Most Wine Tasting Educators” for the Personal category goes to Ni Nyoman Kertawidyawati.
