ASR Festival Returns! Bring Your Dream Journey to Life Through Exceptional Stay Experiences

The annual festival for travel enthusiasts and seekers of unique accommodation experiences returns. The Ascott Limited – Indonesia is proud to present the 2025 ASR (Ascott Star Rewards) Festival, one of the most anticipated events showcasing a wide array of renowned hotel and serviced residence brands under the Ascott portfolio. The event will take place from 4 to 8 June 2025 at Central Park Mall, Atrium Laguna, Jakarta. Visitors can look forward to exclusive offers, live entertainment, and a variety of engaging activities and games.

Carrying the theme “Live the Journey,” the 2025 ASR Festival reaffirms Ascott’s commitment to supporting domestic tourism, while encouraging the public to realize their dream holidays and discover new destinations with affordable and trusted accommodations by Ascott. Aligned with the celebration of World Environment Day, which falls within the festival period, the festival will reflect Ascott CARES values by showcasing how Ascott contributes to more responsible travel. 

The festival also serves as a platform to explore a broad selection of lodging options from Ascott’s diverse brand portfolio, including Ascott, Citadines, Somerset, Oakwood, The Crest Collection, Preference, Vertu Hotels, Harris Hotels, Fox Hotels, Yello Hotels, Pop! Hotels, and Managed by The Ascott Limited (Pesona Alam, The Botanica Sanctuary, Kimaya Hotels, and Shanaya Resort Malang)

Ahead of the main event, the ASR Roadshow will visit Bandung and Bali, featuring various outreach activities such as office-to-office engagements, pop-up booths in shopping centers, and school visits, offering an early introduction to the Live the Journey campaign.

As part of the festival, a children’s talent competition titled “Discover the Star – Kid Singing Competition” will also be held, open to children aged 6 to 12 years. Ten grand finalists will have the opportunity to perform on the ASR Festival 2025 main stage and compete for a total prize pool of IDR 12 million

This year’s festival is made even more special with the participation of Ascott properties from across Southeast Asia, offering visitors greater choices and compelling promotions. During the event, guests can explore themed booths by each Ascott brand, take part in interactive activities, and enjoy happy hour promotions with discounts of up to 70%, along with workshops, musical performances, and talk shows covering inspiring topics.

Philip Barnes, Country General Manager of The Ascott Limited – Indonesia, shared, “We are delighted to return this year with ASR Festival – Live the Journey. This festival allows us to engage more closely with the public while contributing to the growth of domestic tourism. By offering a range of accommodations that are both accessible and aligned with today’s travel needs, we hope more people are inspired to plan their dream journeys with Ascott.”

Join the excitement of the ASR Festival 2025 – Live the Journey at Central Park Mall, Atrium Laguna, from 4 to 8 June 2025. In addition to exclusive deals, vibrant entertainment, and exciting activities, the festival is also a great opportunity to sign up as a member of Ascott Star Rewards (ASR). Members enjoy a wide range of benefits, including special discounts, reward points accumulation, and exclusive offers across Ascott properties worldwide. For more information, visit www.discoverasr.com/asr-festival-2025 and follow @discoverasrindonesia on Instagram to learn more about ASR Festival 2025