Ascott Indonesia Hosts ASR Festival 2025

ASCOTT INDONESIA IGNITES JAKARTA WITH ASR FESTIVAL 2025: LIVE THE JOURNEY, DRAWING THOUSANDS AND PROMOTING SUSTAINABLE TRAVEL

The Ascott Limited – Indonesia successfully held the ASR (Ascott Star Rewards) Festival 2025 from 4 to 8 June 2025 at Laguna Atrium, Central Park Mall, Jakarta. The five-day celebration attracted more than 7,000 visitors, reinforcing the festival’s position as a key annual event for travel lovers, families, and loyal ASR members. Carrying the theme “Live the Journey,” this year’s edition highlighted Ascott’s dedication to offering not only memorable stay experiences, but also responsible and sustainable travel options. 

ASR Festival 2025 showcased the diversity of The Ascott Limited Indonesia’s hospitality serviced residences and hotel brands, including Ascott, Citadines, Somerset, Oakwood, The Crest Collection, Preference, Vertu Hotels, Harris Hotels, Yello Hotels, Pop! Hotels, and Managed by The Ascott Limited brands such as The Botanica Sanctuary, Pesona Alam, and Shanaya Resort Malang. Adding to its unique appeal this year, the festival further strengthened its regional presence by featuring participation from Ascott properties across Southeast Asia, expanding visitors access to even more travel inspirations and exclusive offers.

Philip Barnes, Country General Manager for The Ascott Limited – Indonesia said “The ASR Festival 2025 really goes to the heart of what we aim to do at Ascott, connect with travelers beyond just providing a place to stay. It’s about sharing a journey that has purpose, joy, and real meaning. I'm incredibly grateful for the overwhelming support we saw this year, and my sincere thanks go out to our dedicated teams, our valuable partners, and every single visitor who truly made this festival a resounding success.”

Coinciding with World Environment Day on June 5th, this year’s ASR Festival powerfully demonstrated Ascott’s deep-rooted commitment to sustainability, anchored by its global sustainability program, Ascott CARES. During the festival, a key announcement was made, the achievement of Global Sustainable Tourism Council (GSTC) Certification across multiple Ascott properties, as well as for the company at the corporate level. These significant accomplishments highlight Ascott’s active role in promoting greener practices across its operations, emphasizing sustainability, community engagement, and well-being. The company also celebrated its recognition as a Great Place To Work®, underscoring its dedication to nurturing a positive and inclusive workplace culture.

The festival delivered a dynamic mix of experiences, from themed booths and lifestyle workshops to talk shows, flash promotions with discounts up to 70%, and engaging activities. The return of the “Discover the Star” Kid Singing Competition also gave young talents the opportunity to perform on the main stage, while the event’s finale was enlivened by a special performance by HIVI, energizing the crowd and closing the festival on a high note.

Irene Janti, Country Director Brand & Marketing for The Ascott Limited – Indonesia said “We are proud to see how ASR Festival continues to grow as a platform that brings our brands closer to the public in an engaging, interactive, and inspiring way. This year’s theme, ‘Live the Journey,’ allowed us to not only showcase our growing regional presence, but also share our sustainability journey under Ascott CARES, which we hope resonates with today’s conscious travelers.”

Hundreds of new members joined Ascott Star Rewards (ASR) during the event, attracted by the opportunity to enjoy year-round member benefits, including exclusive rates, reward points, and curated offers across Ascott-managed hotels and serviced residences worldwide. ASR or Ascott Star Rewards is a loyalty program created specifically to offer a variety of convenience and attractive promos for customers ranging from bonus points to early check-in and late check-out. For more information and reservations, please visit our website at https://www.discoverasr.com/en/sign-up and social media @discoverasrindonesia. Download the Discover ASR app on App Store dan Google Play for more exclusive offers. 

The ASR Festival - Live the Journey event was successfully held with the support of various parties, including BCA, Telkomsel Prestige, Serta, Citilink, JavaMifi, Grab, CBN and supported by media partners Liputan6, Kapanlagi.com, Fimela, Kumparan, Media Indonesia, Oppal, NOW! Jakarta, What's New Indonesia, Venue Magazine, The Rockin' Life, ISWARA, dan Mother & Beyond.