Beauty Playground 2025 has officially opened, the result of a collaboration between Land of Beauty and Paragon Corp Yogyakarta, taking place at VRTX Compound Space, Margo Utomo, Yogyakarta and will take place from today (14/2) to 16 February 2025. Beauty Playground wants to invite young people in Yogyakarta to experience various interesting experiences directly, such as bazaars, workshops, beauty classes, sports sessions, and live music.
Beauty Playground has a vision and mission that is in line with Land of Beauty and Paragon Corp, namely to be closer to the youth community in Yogyakarta, especially in the beauty community, sports enthusiasts, and other organic community segments. The goal is to continue to strengthen the ecosystem of local Indonesian cosmetic products.
There are 6 brands from Paragon Corp present at Beauty Playground 2025, namely Wardah, Make Over, Emina, Tavi, Kahf, and Instaperfect. The three-day event will be divided into several themes, where visitors can also shop at the Beauty Treasure Market, which is preloved items from 27 KOLs and local influencers in Yogyakarta.
Meanwhile, male visitors can also do exciting activities from Kahf, namely free haircuts and styling for 3 days. In May, Land of Beauty 2025 will be held at Plaza Ambarrukmo as one of the biggest beauty festivals in Yogyakarta. For more information, you can access Instagram @landofbeauty.fest.
Margo Utomo, Yogyakarta