The enthusiasm for tourism to rise and grow faster continues to be echoed by the Himpunan Anak Media (Travel's Media Association) also known as HAM to stakeholders and local governments who are committed to developing the tourism industry. This becomes the campaign every HAM anniversary.

As the celebration enters its 15th year, HAM is collaborating with Dafam Hotel Management, ARTOTEL Group and the Jember Regency Government to revive and restore tourism in this area which is known as the city of this festival.