BOSS in Indonesia is now distributed by PT. Fashindo Selaras Indonesia Ritel, a joint venture company established by PT. Mitra Adiperkasa Tbk, the leading multi-channel branded commerce retailer in Indonesia and PT. Kanmo Retailindo, leading retail brands from around the world, operating across retail, wholesale, online, and travel retail channels in Indonesia.
The new BOSS flagship store at Plaza Indonesia features the latest Spring/Summer 2024 BOSS Menswear collection across 294.7 square meters of retail space and embraces the brand’s new store concept with the BOSS visual identity seamlessly woven into the store’s architecture with warm, residential materials paired with black, high-gloss surfaces and cleverly matched with white for a balanced look and feel. The overall design emphasizes the brand’s bold, contemporary visual approach and strategy to transform points of sale into brand experiences.
With a focus on customer experience, the store aims to provide customers with wide seating areas and a dedicated service counter, inviting customers to embrace the BOSS hospitality by relaxing, enjoying a drink, and be inspired. Furthermore, a dedicated Style Guide service facilitated by Sales Assistants, will enhance the shopping journey by offering personalized assistance on product information, materials, fits, sizes, and creative mix-and-match options to elevate the overall shopping experience for clients and their customers.
Customers will be introduced to the Spring Summer 2024 collection, primarily showcasing a diverse range of menswear, including daily wear, sportswear, and suits. The collection extends to encompass footwear and accessories suitable for various occasions.