The beauty industry in Indonesia has developed rapidly in recent years. From skin care products to cosmetics, the Indonesian beauty market is one of the most promising in Southeast Asia. The increase and high demand for beauty products is supported by the diversity of beauty and creativity of Indonesian women in using their make-up and skin care. As digital media multi-platform about fashion, beauty, pop culture and lifestyle for Millennial and Gen Z women in Indonesia, Popbela.com shows support for the diversity of beauty in Indonesia and advancing the beauty industry in a sustainable manner by bringing back BeautyFest Asia 2024.
After achieving success in previous years, BeautyFest Asia 2024 will be present in 5 cities in Indonesia, namely Jakarta, Yogyakarta, Bandung, Medan and Surabaya. As the largest beauty festival and exhibition in Southeast Asia, the BeautyFest Asia 2024 roadshow will start from Jakarta and will be held on May 3-4 2024 at the Grand Ballroom, The Ritz-Carlton Jakarta, Pacific Place. To support all women in Indonesia which is demonstrated through the spirit of women's empowerment and celebrating diversity, BeautyFest Asia 2024 by Popbela.com carries the theme “SHEROES” which is a combination of the words 'She' and 'Heroes'. This theme is based on awareness of the importance of diversity and inclusion, and BeautyFest Asia 2024 aims to foster an environment where every Indonesian woman feels represented and celebrated.
This time around,BeautyFest Asia 2024 will also present interesting content that is more diverse and relevant to the audience, with one of them is mental health issues through Pejuang Pulih. This program will present inspirational figures who will share stories through talk show sessions. BeautyFest Asia 2024 byPopbela.com will also present the #FutureisFemale campaign again with content that is more inspiring and educational for Millennial and Gen Z women in Indonesia to develop their potential. Involving various stakeholders in various beauty industries ranging from beauty experts, beauty creators, beauty brands, and beauty enthusiasts, BeautyFest Asia hopes to help beauty brands get closer to their consumers.
BeautyFest Asia 2024 will present tenants from various well-known beauty brands, discounts up to 75%, and daily lucky draws from luxury bag brands such as Weat Mini Tote Raffia, JW Pei Gabbi Crystal Hobo Bag, Fossil Gigi Shoulder Bag, Carlyn Hobo Bag, JW Pei Denim Bag, and many more for 3 consecutive days that will further add the shopping experience and excitement. As one of the BeautyFest Asia 2024 events, Popbela.com presents the Popbela Beauty Awards as a moment of appreciation for the best beauty brands and products in Indonesia. The BeautyFest Asia 2024 Jakarta event will be closed with music performances by Dikta and Friday Noraebang!
Further information regarding the entire series of BeautyFest Asia 2024 events can be seen via the website https://beautyfestasia.popbela.com/ and the official BeautyFest Asia Instagram account @beautyfest.asia.