Merry Wong
Apr 28, 2025
Ambarrukmo proudly presents Land of Beauty 2025, an annual beauty festival set to take place from May 1 to 4, 2025, at the Atrium and Garden Plaza Ambarrukmo, Yogyakarta. This year, Land of Beauty embraces the theme “Cherish Your Sparks”, inviting young individuals to celebrate their unique selves and radiate their charm—inside and out—while believing that beauty knows no boundaries.
As one of the largest beauty festivals in Yogyakarta, Land of Beauty 2025 is expected to serve as an inspiring platform and a celebration for brands and beauty enthusiasts alike to build a stronger ecosystem. For 2025, Land of Beauty collaborates with Erin Dwi Azmi as the official illustrator. Erin’s works will be featured throughout the entire event series, highlighting vibrant, contemporary colors that represent the diversity and enthusiasm of young people in the world of beauty.
Land of Beauty 2025 will feature over 80 curated beauty, fashion, lifestyle, and F&B tenants from across the country. Over four consecutive days, Land of Beauty will not only be a shopping paradise for young people but will also offer exciting activations such as talk shows with beauty experts and interactive workshops with influencers, all open to the public. One of this year’s main highlights is a special performance by Wijaya 80, a talented national musician who will enliven the festival with his distinctive and captivating tunes. In addition, the event will showcase performances from a lineup of local bands, including Nona Sepatu Kaca, Abil Thufail, RFRNDS, SSSALT, Tama Yuri, Behawan, Sutter, Astera, The Backdoor Hours, Impromptu, and Kakilina.
In line with this year’s Land of Beauty theme, there will be a series of special collaborations for all visitors to enjoy. Highlights include the Style in Bloom workshop with Si Kudil Tapi Aku Suka, a fragrance-making workshop with Rumah Atsiri Indonesia, and many other exciting activations throughout the event.
This year, Land of Beauty is enlivened by 43 curated beauty brands, both local and national. Among the participating brands are Showty, Shopinkae, Mutiara Cosmetics, The Face Indonesia, REMAR, BWBYAZ, Wardah, Make Over, Tavi, NVMEE, Kahf, X2, Wangi Lab, Kacamata Berkana, Sanrise, Dazzle Me, Lavojoy, Shop At Blow, Miracle Aesthetic Clinic, Emina, Azarine Cosmetics, My Skin But Better, Exoticon, Nature Republic, Kymm Skin, MS GLOW Aesthetic Clinic Yogyakarta, Perfect White Series, Nabillasyal, Lab Art, NourishSkin, ATSIRI, The Wet Brush, BYLU, Herbaria, Onix, Elvicto Perfume, Alt Perfumery, AKUSILA, NAISDAY , Polka Cosmetics, World of Make Scents, The Body Tale, LAUX Perfume, CRSL, and many more.
Meanwhile, there are 35 curated food tenants on this moment, such as Nanamia Pizzeria, Breezysipz, Bambino Gelato, Cosan, Basque Burnt Cheesecake, Backyard Smoke & Buns, Sushi Tei, Coklat Impian, Easy Peasy, Bake to Salt, SUGABUMI, Picnic Pasta, Zabunch Charcoal Flame Burger, DEMIE BAKMIE 69, Akkar Juice Bar, Frengs Chicken, Jeeva, TREAT, BONS Fabriek, Karheea Japanese Curry, Le Travail, Hoppao X Sage Tropical, Cocky Sugar Cheesecake & Patisserie, Lemonade, Dapur Memayu, Decolta Bakehouse, Steak Tenda Indonesia, Yamie Sentosa 93, Social Smoothies, Omah Western, Mochilato x Cha Nom Yen, Bibble Bake, Gultik-Gultikan, Pengilon, Baso Aci Ena, dan Matcha Cult.
In addition, Land of Beauty 2025 is proudly supported by WONDR by BNI as the Official Banking Partner, by.U as the Telecommunication Provider Partner, JNE as the Official Logistic Partner, GOJEK Indonesia as the Official Transport Partner, along with various other sponsors such as CRSL, Emina, Wardah, Make Over, Tavi, Sushi Tei, Pengilon, ARTOTEL Suites Bianti, Chandra Gupta, and Rumah Sakit Bethesda Yogyakarta.
Land of Beauty reflects Ambarrukmo’s commitment to continuously support the growth of the creative and beauty industries in Indonesia. This event is designed not only as a platform to showcase products but also as a space for collaboration and education, bringing together communities, industry players, and consumers directly. This year, Land of Beauty also moves toward promoting sustainability in the beauty industry through its mission of becoming 'Eco Green Beauty', in collaboration with Simple Cycle. Visitors will have the opportunity to donate their used makeup and skincare products made from inorganic materials, which will be upcycled into new, higher-value products.
“Land of Beauty 2025 is a platform that not only celebrates beauty in its aesthetic form but also serves as a space that inspires and empowers the beauty community in Yogyakarta and beyond,” said Stephani Lidya, Project Director of Land of Beauty. The main mission of Land of Beauty is to connect more closely with beauty consumers through unique activations that cannot be found at other events.
With full support from its partners and the growing enthusiasm of visitors year after year, Land of Beauty 2025 is expected to be an even more prestigious event, bringing a positive impact to the local beauty ecosystem.
For more information on the event agenda and complete schedule, please visit the official Land of Beauty social media channels.
Royal Ambarrukmo Yogyakarta
Jl. Laksda Adisucipto No.81, Ambarukmo, Caturtunggal, Kec. Depok, Kabupaten Sleman, Daerah Istimewa Yogyakarta 55281
Phone : +62 274 488 488
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