The “Go Green” Echo in Maggie Hutauruk-Eddy Collection at New York Fashion Week 20/21
For the third time, Maggie Hutauruk-Eddy, founder and Creative Director of a label called 2Madison Avenue, a talented designer from Indonesia performed at the splendor of the New York Fashion Week event. Sixteen sets of clothing were shown on the New York Fashion Week (NYFW) Fall/Winter 2020/2021 stage. With the title “Liga” (League), Maggie’s collection was presented on February 10, 2020, in a 150-year-old building, and is located in the Soho area, at 417 Broadway, New York 10013. And taking place in Studio 1, InterContinental Jakarta, on 18 February 2020, the sixteen exclusive design of the “Liga” collection was presented again in front of Jakarta’s media colleagues.
This collection of “Leagues” was born out of a concern for the environment poured into Maggie’s eclectic style as a characteristic of 2Madison Avenue, which mixes patterns, colors, textures, structure, and construction into her work. While the display of key figures such as Greta Thunberg, young environmental activist and a former Indonesian Minister of Maritime Affairs and Fisheries, Susi Pudjiastuti stole the attention of this collection. As well as two world leaders namely, controversial American President Donald Trump and Indonesian President Joko Widodo, all of these figures are wearing shocking yellow jackets of Greta Thunberg. Combining impressive marine motifs and the delicate brocade material that impresses feminine with boots that look masculine. The League Journey was presented through 16 exclusive ready-to-wear designs plus six additional designs that were presented specifically in front of prospective buyers, after the fashion show.
Like last year’s success when Maggie using used materials from flour sacks of “Segitiga Biru”, this collection also uses recycled materials, namely burlap sacks. It is combined in a variety of other materials such as brocade and Ulos ikat, weaved so neatly which expressed in bright colors, like pink, and blue. As well as into dark tones, like black, silver, and light colors like yellow.
By: Yana Gophar