sustainable fashion

Danone-AQUA and H&M Indonesia Strengthen bottle2fashion Initiative

Danone-AQUA and H&M Indonesia strengthen their bottle2fashion initiative by launching a worldwide campaign called “Cleaning-Up for the Future” by producing sustainable kids wear from recycled plastic bottles. The collection will be launched in H&M online and offline stores across the world, including in Europe, the U.S., Asia, Africa, and Oceanian countries. The global campaign is aimed at educating consumers, including children, to be more aware of marine pollution and participate in the effort to keep the environment clean for a sustainable future.