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Swissôtel Jakarta PIK Avenue Announces SOS Children’s Villages Indonesia as the Hotel’s Charity Partner

The partnership kicks-off with “The Longest Stollen Bread Display in Jakarta” fundraising

The first Swissôtel in Indonesia introduces SOS Children’s Villages Indonesia as the official charity partner of the hotel. This is marked by a signing of Memorandum of Understanding and the launch of “The Longest Stollen Bread Display in Jakarta” to celebrate the festive season and giving back to the children this December 2019. The event was graced by guest of honor, Mr. Gregor Hadi Nitihardjo, National Director of SOS Children’s Villages Indonesia, together with Mr. Alexander Poindl, Cluster General Manager of Swissôtel Jakarta PIK Avenue and Mercure Jakarta Pantai Indah Kapuk.

The MoU signing was attended by over 50 guests, including children from SOS Children’s Villages Indonesia, hotel guests, colleagues and members of the press to raise funds and awareness on helping the children. At the event, the children performed Christmas Carols and joined the Christmas Tree Lighting, the first time for the hotel, and followed by a festive dinner prepared by the culinary team of Swissôtel Jakarta PIK Avenue. By partnering with SOS Children’s Villages Indonesia, Swissôtel Jakarta PIK Avenue joins the brand’s global partnership with SOS Children’s Villages, an NGO helping children around the world since 1949.

In the same event, the hotel launches “The Longest Stollen Bread Display in Jakarta” in the spirit of Christmas and giving back. All profits of the displayed stollen bread will go to SOS Children’s Villages Indonesia. The pastry team has baked and prepared 150-meter long and these festive-inspired goodies will be on display at the hotel lobby, adjacent to the North Lobby or PIK Avenue Mall.

“We are proud and at the same time grateful to be working closely with SOS Children’s Villages Indonesia. Children are our future and Swissôtel Jakarta PIK Avenue is honored to contribute to foster and help the underprivileged kids. We hope to inspire more awareness within our communities to help and provide as much education and good living as possible for the children,” said Mr. Alexander Poindl, Cluster General Manager of Swissôtel Jakarta PIK Avenue and Mercure Jakarta Pantai Indah Kapuk.

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