On its 4th Anniversary, Meotel Jember by Dafam officially changed its name to Hotel Dafam Fortuna Jember. It was marked by the “Rebranding Ceremony” that was successfully held on Tuesday, August 2, 2022, at 10.00 WIB at Cadillac Ballroom.
The name change tagline was “Trans4mation to The Next Level”, with “Trans4mation” read as “Transformation” which meant a change. It also included the number 4 which indicated the age of the hotel ushering in its 4th year.
The unit under the management of Dafam Hotels Management is supported by complete facilities with different concepts during its 4 years of operation. Changes and program innovations as well as the appearances of several points always change every year, starting from the presentation of Food & Beverage at breakfast time, as well as wedding and annual events.
Hotel Dafam Fortuna Jember has 120 rooms with room types ranging from Standard, Superior, Deluxe, Family Room, and Executive. In addition, there are other facilities such as Ukafe Bistro, Ukafe Lounge, Swimming Pool, Gym Center, 24-hour room service, 6 meeting rooms, and also a ballroom with a capacity of up to 800 people which is the mainstay of Hotel Dafam Fortuna Jember which is located at Jl Karimata No. 43 Jember, East Java.
The ceremonial rebranding of Hotel Dafam Fortuna Jember was attended by the Regent of Jember, Hendy Siswanto, and the ranks of the Forkopimda (Regional Leadership Coordination Forum) of Jember, Surya Hartono as the owner of Dafam Fortuna, Andhy Irawan, MBA as the CEO of DHM (Dafam Hotels Management), business relations, and media partners. The event was marked by the hitting of the gong by the Regent accompanied by Surya Hartono and Andhy Irawan.
The series of rebranding events had been carried out since Monday, August 1, 2022, with an approximately 35km cycling event by the hotel management with the PTPN XI and ended with the Dafam Peduli event that covers distributing basic foods to the people in the Glantangan area.
Helman Dedy Choandra, the General Manager of Hotel Dafam Fortuna Jember said that the transformation/change of brands from Meotel Jember by Dafam to Hotel Dafam Fortuna Jember was expected to expand the market and enter the market throughout Indonesia, especially East Java and Tapal Kuda area.
“We, who previously targeted the Middle Economy market more, will expand and increase our marketing to the mid-scale level and we hope that we can also accommodate the middle-Up market in East Java in particular. We are optimistic that should the future holds no obstacles, the Jember tourism industry, especially the hotel industry, will grow in a positive direction because it is now starting to enter the “Business Recovery” period which needs to be thoroughly considered regarding its the strategic steps. However, this requires collaboration by all parties, and we will continue to strive to improve the quality of our products and services available in our hotel so that our visitors can experience the exclusive services of Hotel Dafam Fortuna Jember. Our priority in the company’s growth is to focus on products and services that are not only smart and simple but also have the precise touch in every process so that our guests feel comfortable and have many positive impressions of us. We have raised this unit for 4 years and we hope it can be a strong foundation to start our new journey in the following year with the name Hotel Dafam Fortuna Jember. Therefore, for those of you who have a plan of going to Jember, you don’t need to worry about choosing accommodation. Hotel Dafam Fortuna Jember is ready to provide maximum services and products,” added the man who is familiarly called Andra.
Andhy Irawan, MBA, the Founder & CEO of DHM (Dafam Hotels Management) who is a native of Jember feels very happy and proud of the rebranding of Meotel Jember to Hotel Dafam Fortuna Jember. “This is a part of our seriousness to advance the Hotel Industry in Indonesia, especially Jember. We will continue to develop and improve our quality. We are also very open to collaborating with parties who are committed and have the same Vision and Mission to advance the Tourism Industry in Tapal Kuda, as well as in East Java and Indonesia in general,” said Andhy Irawan in his press release.