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A Guide to Surabaya's Business Etiquette

Surabaya, a bustling business hub in Indonesia, is rich with cultural nuances that shape its professional interactions. At the heart of this is the unique "Arek culture", a proud, assertive, and egalitarian spirit intrinsic to the people of Surabaya. Understanding how Arek culture influences local business etiquette is key to building strong connections and making a positive impression in this vibrant city.

A Guide to Surabaya's Business Etiquette

Embrace the Arek Spirit of Directness

Arek culture is marked by a straightforward communication style and a down-to-earth approach. While small talk is valued, don’t be surprised by a more forthright attitude than in other parts of Indonesia. Surabayans appreciate authenticity, so showing sincerity and openness can help establish genuine connections.
A Guide to Surabaya's Business Etiquette

Respecting Hierarchy, with a Twist of Egalitarianism

Unlike other parts of Indonesia where strict hierarchy governs interactions, Arek culture brings a touch of egalitarianism. While respect for seniority remains, there’s an expectation of mutual respect across levels. Acknowledge hierarchy but engage with an approachable, friendly manner that aligns with Surabaya’s inclusive ethos.

Confidence and Assertiveness are Valued

Reflecting the Arek culture, Surabayans often exhibit a strong, assertive character. When engaging in business discussions, showing confidence is key. Speak clearly and with conviction, as decisiveness is often respected and perceived as a sign of capability and trustworthiness.

Practicality in Dress and Presentation

The Arek mindset prizes practicality over unnecessary flair. Business attire should be professional but simple, avoiding ostentatious displays. Men should wear collared shirts, and women often opt for conservative yet functional outfits. The focus should be on neatness and respectability, reflecting the grounded nature of the culture.
A Guide to Surabaya's Business Etiquette

A Unique Approach to Timing and Flexibility

While punctuality is respected, Arek culture tends to be flexible, valuing adaptability over rigid scheduling. Meetings may shift in tone depending on the flow of conversation, with Arek people appreciating directness while also valuing patience. Arrive on time, but be ready for a mix of formal and informal discussions that reflect local spontaneity.

Gift-Giving as a Reflection of Community Values

In Surabaya, community bonds are deeply valued, and gift-giving reflects this spirit. Small tokens, especially those that share a piece of your culture or express sincere appreciation, are well-received. Gifts symbolize mutual respect and are seen as gestures of friendship rather than formality, aligning with Arek culture’s warmth and openness.
A Guide to Surabaya's Business Etiquette

Camaraderie at Business Meals

Dining in Surabaya reflects Arek culture’s strong sense of community and loyalty. Meals are informal yet respectful, creating a space for bonding. Be prepared to engage in conversation beyond business, as personal connections are valued. Allow your host to guide the flow of the meal, and express gratitude as a way of honoring the welcoming spirit typical of Arek values.

Uncover the origins and core virtues of Surabaya's Arek culture!

With its emphasis on authenticity, respect, and egalitarianism, Surabaya’s Arek culture shapes business interactions in ways that are unique yet welcoming. Embracing these values will help you build meaningful connections and gain a deeper appreciation for this dynamic city.