Following the overwhelming response to its pop-up store at Pondok Indah Mall (PIM 3) Jakarta last February, Frank & co. is bringing the same experience to Surabaya. From March 3 to March 16, 2025, jewelry enthusiasts can visit Tunjungan Plaza 3 to explore the latest collection, "See the Light: Engraved Moments." This collection, a continuation of last year’s highly successful "See the Light", is once again presented in collaboration with Maudy Ayunda.
Frank & co. Brings "See the Light: Engraved Moments" Pop-Up Store at Tunjungan Plaza 3 Surabaya
This collection carries a strong message of sustainability and empowerment, crafted from 18K sustainable gold and natural diamonds of F-VVS quality. In its initial launch, Kamila Andini directed a fashion film that captured the essence of the collection, hope, beauty, and the journey toward light. With this new edition, "See the Light: Engraved Moments" introduces a more personal touch, allowing customers to create engraved messages on their jewelry, making each piece a deeply meaningful keepsake.
At the Tunjungan Plaza 3 pop-up store, visitors can experience the engraving process firsthand using the engraving machine available at the booth. This customization option transforms each jewelry piece into a personalized gift, perfect for self-reward or for celebrating loved ones who bring light into our lives, especially during the sacred month of Ramadan.
Rolly Soesanto, General Manager of Frank & co., emphasized the brand’s excitement in bringing this experience to Surabaya after its successful debut in Jakarta. He highlighted that "See the Light Collection" is more than just jewelry, it represents a life philosophy, reminding individuals that true light and strength come from within and should be celebrated in everyday life.”
With the latest "See the Light: Engraved Moments", Frank & co. continues its collaboration with Maudy Ayunda while introducing a new charm personalization feature. Customers can now engrave names or meaningful words onto their charms, making each piece not just an accessory but a symbol of light, hope, and love. Frank & co. remains dedicated to continuous innovation in jewelry design, technology, service excellence, and campaigns that provide valuable experiences for the community.
The collection features three diamond bracelets and four charm designs, each carrying deep symbolism. The Pure Light Bracelet, Fine Light Bracelet, and Bold Light Bracelet serve as elegant bases for the charms, allowing wearers to create their own unique combinations.
The four charms include Heart of Light, shaped like a heart to symbolize love, passion, and the courage to follow one’s heart; Petal of Light, a floral design representing growth and transformation; Complete Light, a circular charm celebrating unity and connection, reminding us that light shines brightest when shared; and Light Keeper, an elegant oval charm reflecting the uniqueness and continuity of each person’s story. With the option to engrave names or special words, these charms carry personal memories and light wherever the wearer goes.
Since its debut, the "See the Light" collection has captivated many with its exquisite designs and profound storytelling. With the launch of "See the Light: Engraved Moments", Frank & co. and Maudy Ayunda invite everyone to embrace and celebrate the light within themselves.
Alongside this collection, Frank & co. continues to inspire through its "You Are a Diamond" campaign. Launched in celebration of the brand’s 28th anniversary, the campaign reinforces Frank & co.’s philosophy that true brilliance goes beyond physical beauty. It champions the idea that everyone possesses an inner radiance, just like a diamond, and that true beauty lies in individuality and elegance.
Through this campaign, Frank & co. introduces its latest Brand Ambassador, Maudy Ayunda, whose grace and intellect embody the message of "You Are a Diamond." Her presence underscores the brand’s belief that beauty comes from within and that every individual shines in their own unique way.
Frank & co. invites jewelry lovers to discover "See the Light: Engraved Moments" and other exclusive collections by visiting Frank & Co. Website. Stay updated on their latest collections and campaigns by following @franknco_id on Instagram.