Alicia Putri
Jul 22, 2025
A bold new energy is making its way to East Surabaya as Pakuwon Group, in collaboration with Marriott International, officially announces the launch of Aloft Surabaya Pakuwon City. Scheduled to open on 22 August 2025, this new lifestyle hotel will be the first Marriott International brand to set foot in East Surabaya, introducing a fresh perspective to the city’s hospitality scene.
Marriott International, officially announces the launch of Aloft Surabaya Pakuwon City
Strategically located in Pakuwon City, one of Surabaya’s most vibrant urban developments, this opening marks a milestone not only for Pakuwon Group but also for the district itself. Known mostly for residential and commercial zones, East Surabaya will now gain a contemporary and creative lifestyle destination designed for a new generation of travelers ranging from digital nomads and Gen Z professionals to global explorers and modern business guests.
Under the bold tagline “Surabaya’s New Beats,” the hotel presents more than just accommodation, it introduces a cultural shift. It reflects the Aloft brand’s playful and energetic spirit, bringing together colorful design, intuitive service, and social spaces that encourage interaction, creativity, and comfort. Every detail has been designed to match the expectations of today’s experience-driven guests who value originality and connection.
Aloft Surabaya Pakuwon City will offer a complete hospitality experience. Guests can enjoy bright and spacious rooms with bold interiors and natural lighting. Social hubs like the W XYZ® Lounge, Vibe Restaurant, and Echo Lounge & Bar create a fun and vibrant atmosphere. The hotel also features an outdoor pool, Re-Charge fitness center, and dynamic meeting spaces that offer a stylish alternative to traditional event venues.
Pakuwon Group is already a recognized name in Indonesia’s hospitality industry, with a strong portfolio that includes The Westin Surabaya, Sheraton Surabaya Hotel & Towers, and Four Points by Sheraton Surabaya, among others. With the opening of Aloft Surabaya Pakuwon City, the group continues its mission of creating not just properties, but integrated lifestyle destinations. The hotel is surrounded by local hotspots such as Pakuwon City Mall, The Courtyard, and Park Shanghai, making it perfect for weekend getaways, business trips, or social escapes.
According to Reza Aryawarman, Multi Property General Manager of Pakuwon Hotels, this launch meets the growing demand for more modern and lifestyle, driven hospitality in East Surabaya. “Aloft is bold, stylish, and smart. It appeals to today’s creative professionals people who want more than just a place to sleep. They want design, energy, and a space that reflects who they are,” he shared.
To celebrate its grand opening, Aloft Surabaya Pakuwon City will offer a special promotion available from 22 August to 31 October 2025, including limited-time room rates (with or without breakfast), 30% off food and beverage (excluding alcohol), and free meals for kids with the breakfast package.