Alicia Putri
Sep 23, 2025
As part of the MORA Group’s vision to create meaningful guest experiences, LAMORA Kota Lama Surabaya curated a refreshing sightseeing program for its meeting participants. The initiative combined business and leisure by offering a city tour on the Surabaya Sightseeing and City Tour Bus, designed to showcase the cultural richness and vibrant stories of the city.
LAMORA Kota Lama Surabaya curated a refreshing sightseeing program for its meeting participants.
The journey began on Thursday morning, September 18, at 7:00 AM, when 28 participants gathered in the lobby of LAMORA Kota Lama. Before departure, they enjoyed a hearty breakfast together at Savoria Restaurant, setting the tone for a day filled with exploration. Once aboard the bus, the group embarked on a route that highlighted Surabaya’s most iconic landmarks. The itinerary included the charming Kota Lama district, the Heroes Monument, the lively Tunjungan Street, Balai Pemuda, the symbolic Bambu Runcing, Bungkul Park, and Surabaya Zoo. The trip concluded with a return through Governor Suryo Street, passing the Submarine Monument, and ending at MORAZEN Surabaya.
For LAMORA Kota Lama, the city tour was more than just a leisure break. “Through this itinerary, we want to show that Surabaya is not only a business city but also a destination full of stories and fascinating places to explore. The support from the Surabaya City Government means a lot for the hospitality industry, as it helps us package the city as a pleasant destination for both leisure travelers and business guests,” said Satriani Damanik, Hotel Manager of LAMORA Kota Lama Surabaya.
The initiative received warm feedback from participants. David Priambowo, General Manager of MORAZEN Yogyakarta, shared, “This short trip with the sightseeing bus gave us a refreshing boost and new spirit. After seeing another side of Surabaya, we returned to the meeting agenda with clearer minds and richer ideas.” Similarly, Yuli Diah, Senior Sales Manager of Grand Qin & Qin Hotel Banjarbaru, expressed her appreciation. “As hospitality professionals, we learned firsthand how a simple experience like a city tour can bring great added value to guests. I came all the way from Kalimantan, and this morning’s Surabaya tour truly left a deep impression. It inspires us to see how hotels can provide that extra touch of service,” she explained.
In today’s competitive hospitality industry, experiences that connect guests with the local culture have become an essential way to stand out. Through this special agenda, LAMORA Kota Lama Surabaya not only ensured a comfortable stay but also offered participants a new perspective on Surabaya as a city rich in heritage and character.
After the tour, participants returned to MORAZEN Surabaya to continue their meeting agenda with renewed enthusiasm, bringing with them the positive energy of the morning’s journey. By presenting this kind of program, LAMORA Kota Lama strengthens its commitment to supporting local tourism and enhancing the image of Surabaya as a destination city for both business and leisure.