On the heels of its reimagined global design strategy, Renaissance Hotels, part of Marriott International, today announced its continued brand evolution with a new “Discover This Way”. It’s a marketing campaign that reinforces the brand’s promise of delivering the unexpected.
To celebrate, Renaissance Hotels will help guests uncover the soul of neighborhoods around the world with exclusive experiences. As well as perks from the brand’s This Way partners on the 8th annual Global Day of Discovery taking place Thursday, May 16. The brand will also begin to introduce a new visual identity for the first time in nearly eight years, which will reflect what Renaissance Hotels offers today: a sense of clever theatricality and an open invitation to experience something a little unexpected during guests’ travels.
This year’s annual Global Day of Discovery celebration, which takes place at 160 hotels in more than 35 countries, spotlights the Renaissance Hotel Navigator, who – counter to a typical concierge – knows how to show guests how to discover destinations like a local by handpicking discoveries that cannot be found in a guidebook.
“We have been on a mission to continue to evolve what Renaissance Hotels offers today, and this year’s Global Day of Discovery and new “Discover This Way” campaign officially marks a new era for the brand,” said George Fleck, Vice President of Global Brand Marketing & Management, Renaissance Hotels. “Today’s travelers want to feel like they’ve experienced the DNA of the neighborhood in the destination they are visiting and make the most of their trip. With help from our “This Way” neighborhood partners, we are committed to giving travelers something a little bit unexpected every step along their journey.”
Renaissance Bali Uluwatu Resort & Spa will mark this year’s celebration with an evening dedicated to supporting and fostering local talent, fashion, and food. The evening starts off with a fashion show showcasing local products such as handmade lace from Uluwatu Lace and handmade shoes from Niluh Djelantik. Guests will then be invited to experience the Navigators Chef’ Table dinner at a specially created rooftop pop-up venue with a herb garden setting. Guests will be blessed by a Balinese priest before joining the dinner and entertained by Gus Teja; a flute maestro from Ubud Bali and a Kecak Dance performance; a traditional dance from the neighborhood in Uluwatu.
Global ‘Renaissance’ Continues with a New Visual Identity That Spotlights Moments of Discovery Around Every Neighborhood Street Corner
On the heels of Renaissance Hotels’ continued global design evolution, the brand is furthering its ongoing renaissance by introducing a fresh new visual identity for the first time in nearly eight years. Inspired by the new “Discover This Way” campaign and on-property experiences, the new visual identity – which will include a refreshed color palette, photography, and font type – will begin to roll out in-room and through all of the brand’s digital channels, starting in June.
Renaissance Hotels’ marketing and design teams developed the neighborhood-inspired color palette of muted and rich colors, from grayish pavement to deepest midnight to downtown cargo. The palette captures the brand’s signature mix of high and low, raw and polished elements – all of which make up a modern neighborhood.
To learn more about Renaissance Hotels please visit www.renhotels.com. For the full lineup of performances and events planned on Global Day of Discovery and throughout the year at Renaissance Hotels, please visit www.renhotels.com/events. Join the conversation at #RenHotels and #DiscoverThisWay.