Panorama launched a B2B2C business model to sell its products to customers through travelpreneurs. The increasing of entrepreneurial spirit is currently seen as an opportunity for Panorama to collaborate with entrepreneurs in the tourism sector or called travelpreneurs. This business model itself is an adaptation of the New Normal where travelpreneurs can work remotely either from home or anywhere also with flexible working hours so they can stay productive with their families.

Panorama also continues to provide co-working space facilities for travelpreneurs who want to work at the Panorama head office. Panorama hopes that this travelpreneur program can support the company in capturing the moment of pent-up demand. This travelpreneurship is accommodated in a program called Panorama Agent where everyone who joins as a travelpreneur will be provided with access to serve their customers in buying tour products, VISA services, to travel insurance that covers Covid-19.

“Panorama Agent is our support for the recovery of national and global tourism, where accessibility has improved and many countries have opened their borders. We also hope that the easing of policies for international travel such as quarantine can be reduced by the number of days so that it can help the general economic recovery,” said AB Sadewa, Corporate Secretary of PT Panorama Sentrawisata, Tbk.

“We are targeting 1,000 travelpreneurs by the end of this year. Until now, almost 200 people have joined as Panorama Agents and we are optimistic that more and more will join as Panorama Agents as market demand increases, and of course we also create special application in order to make it easier for agents to make sales, negotiations, closing deal, until the guest is enjoying the holiday. We hope that Panorama Agent can contribute to the leisure segment by increasing the number of guests handled by 30%,” added Hellen Xu, CEO of Panorama JTB during a gathering session with Panorama Agents.

Panorama Agent will now focus on selling tour products, visa services, and Covid-19 travel insurance, but in the future they can also order plane tickets, hotel vouchers, admission tickets, or other travel services. Panorama itself has prepared a variety of new products that pay attention to health, safety, and of course without minimizing customer comfort while on vacation with various domestic and international destinations. The benefits obtained as a Panorama Agent include flexible working hours, no capital required, no sales targets, and unlimited income. This is certainly an attraction for tourism workers who want to return to earn income with a new normal situation.