Veronica Tan, as President of Commissioner LoveCare, held a talk show with the media. The topic raised was about LoveCare Indonesia, the first marketplace in Indonesia that provides applications for health professional service providers, such as nurses, caregivers, and babysitters for the elderly and children. LoveCare connects and matches medical and non-medical service providers with service users based on their needs, location, and preferences in a safe, fast, and convenient way.
LoveCare was founded in 2019, born out of personal experience, as well as a desire to serve and make a difference in the healthcare sector. Founded by Veronica Tan, Annette Anhar, Susan Nio, Dr. Venita Eng, and Renold Sutadi, LoveCare won the UN Women Care Accelerator in 2021.
Since 2019 LoveCare has become a platform that has had a real impact on Indonesian families. Veronica said, “I was inspired when I first recognized the word “palliative”, namely quality of life services for terminal patients who not only need medical treatment but they need holistic services that use the heart,” said Veronica.
“I see that the need for nurses, caregivers are always everywhere, in reality, it is not easy to get these nurses and caregivers. LoveCare application brings together the needs of clients from various cities, with competent nurses for toddlers and the elderly who are in various regions, “said Veronica.
“I think it will be easy, yes, if there is an application that can bring together patients or their families with these caregivers. My image is like Gojek but for caregivers,” said Veronica. Veronica only realizes that looking for a caregiver must be prepared properly, considering that parents, family, and babies are gifts in life. “So that these caregivers become part of efforts to manage the quality of family life. And it is this application that bridges it. If you need home care, remember Lovecare,” continued Veronica.
“My team and I at LoveCare want to create a business that not only solves problems and earns profit, but also this business must be able to contribute to society. In the form of opening up job opportunities with well-educated and well-trained mental workers and human resources,” said Veronica.
LoveCare had passed several obstacles. “Before there was a marketplace system, LoveCare’s biggest obstacle was when it had to match clients with the right officers in a short time,” said Susan Nio, LoveCare’s CEO & CTO.
What Susan meant was that each customer’s condition was unique, and had different needs and preferences. Some have medical and non-medical needs, some need short-term or long-term nurse assistance. “There are also those who want workers (nurses) to master certain competencies, including preferences for gender, age, and a certain budget. On the other hand, each partner officer is unique and has different competencies, work preferences, and backgrounds. In the past, we had to do one-by-one checks and ask partners and confirm back and forth with customers. It is very inefficient,” said Susan.
Finally, the LoveCare team thought about the possibility to combine the concepts of standardization and personalization. “We standardize the recruitment process for our partners, so that it is clear what their competencies are, willing to work in which location, long or short term, which level to enter and how much the fee is. So then customers can just click, automatically match and personalize their needs with partner who is indeed appropriate at the time of ordering through the application,” continued Susan.
Currently, thousands of partners from various parts of Indonesia have registered to become LoveCare partners, but only 20% have passed the test. “LoveCare ensures three important factors that LoveCare partners must possess, namely KOMET which means Kompetensi (Competence), Mental, and Hati (Heart). Currently, there are 200 partners spread over 50 cities and regencies of Indonesia. The details are around 40% caregivers, 30% nurses, 7% babysitters, and the rest are doctors, midwives, and therapists,” said Susan, who along with the team recruited every day. At the end of April and May LoveCare will conduct roadshows to areas for the recruitment of Caregiver LoveCare partners.
LoveCare Indonesia was immediately welcomed because many people needed the staff provided by LoveCare Indonesia. One of them is the ‘sandwich generation’ who has to take care of their own family, but also have to take care of their parents at the same time.
Roslina Verauli, the clinical psychologist for children, youth, & families, who was also present at the talk show with the media, said, “The existence of the ‘sandwich generation’ is undeniably a heavy burden for adults, especially for working women right now,” Verauli said.
“In general, girls in the family, especially in Asia, are required to be more readily involved in caring for elderly parents than boys. According to the data, it is stated. In fact, women in the household are also required to have a bigger role in parenting. It’s no wonder that the need for ‘in-home non-relative care,’ such as nurses, caregivers, nannies, is increasingly felt to be important,” Verauli continued.
Of course, the needs of each family and household will vary greatly. “That is why the existence of a marketplace that is able to provide trust-based interventions in the form of useful training programs is very important,” continued Verauli.
Susan Nio ensures that the caregivers provided by LoveCare are of high quality and have passed sufficient training, “LoveCare provides additional training programs for caregiver partners who want to upgrade their competence. What is taught in the LoveCare training program is not only basic competencies in caring for clients, but also other knowledge such as hospitality, service excellence, and communication.”
Regarding qualified training, it is very important. Verauli added, “Caring for clients, in this case, they are prone to experiencing stress and burnout, even experiencing problems related to other mental health issues, such as depression. Caregivers also need support, especially skills or effective coping strategies in order to be able to stay healthy mentally.”
Through its Vision and Mission, LoveCare wants to continue to develop into a trusted marketplace for Indonesian families to connect with local nurses, caregivers, doctors, and babysitters through the LoveCare application. LoveCare is committed to providing equal opportunities for success to all employees and partners, regardless of their gender, and helping them learn and develop professionally.